CGV’s TTT Turns One: Exclusive Pop-Up Experience Unveiled

CGV Celebrates One-Year Anniversary of That’s The Ticket (TTT)

CGV is opening a commemorative pop-up to celebrate the one-year anniversary of the launch of its signature ticketing product, That’s The Ticket (TTT).

TTT is the official product of CGV, introduced in September last year, designed to help audiences appreciate the lingering feelings and memories of the movie after watching it. The front of the ticket features a movie poster, while the back contains movie-related information and materials that symbolize the movie in a unique design, and can be stored in a special envelope, making it a new trend in movie merchandise culture.

The bonus ticket that comes with the main ticket was not revealed until the opening date, arousing curiosity and being considered an exclusive TTT attraction.

TTT has presented over 40 unique designs, starting with the movie “Dr Chun’s Exorcism Lab: Secrets of the Snow Scenery”. Some popular designs include “How Will You Live” with a light effect, “Wonka” with a melted chocolate design, and “Haikyuu Theatrical Version” with a strong fandom. CGV’s exclusive alternative content, the ICECON version, is also produced through TTT and is gaining great appreciation from the public.

TTT Pop-up Exhibition

The TTT Pop-up is a concept study by a TTT designer that introduces how TTT is planned and produced, and what concerns and processes are involved before presenting it to the public. The pop-up will be held on the 7th floor of CGV Yongsan I’Park from September 23 to October 2.

The TTT pop-up consists of an exhibition area, a photography area, and a customer participation area. In the exhibition area, you can see the definition of TTTs, past formations, sketches, production notes, etc. In the photography area, you can take photos of the designer’s desk and mirror. In the customer participation area, you can bring the TTTs you have collected and participate in events such as decorating TTT bags, voting for the BEST TTT, and asking questions about TTTs. When you visit the TTT pop-up, limited-edition stickers will be distributed on a first-come, first-served basis.

Kim Jae-in, content and marketing manager of CJ CGV, said, “TTT has continued to grow thanks to the sincere support and feedback from the public. We hope you will visit the TTT pop-up and participate in various events such as photo zones and envelope decorations with fun.”