Apple is considering a significant shift in its CarPlay strategy, potentially opening the platform to third-party AI chatbots like ChatGPT and Google’s Gemini. Currently, Siri is the sole voice assistant integrated within CarPlay, but Apple is reportedly exploring ways to incorporate competing AI services to enhance the in-car experience. This move comes as Apple works to bolster Siri’s capabilities, recently announcing plans to leverage Google’s Gemini technology for an upgraded version of its assistant.
The potential integration, first reported by Bloomberg and corroborated by multiple sources, would allow drivers to access AI chatbots through dedicated CarPlay apps. While details are still emerging, the current plan involves users manually launching the desired chatbot application before initiating voice commands. Siri would remain the default assistant, retaining its prominent dashboard button and wake word functionality. This approach aims to expand user options for complex queries while preserving the core Siri experience.
OpenAI’s ChatGPT has seen rapid adoption, surpassing 800 million active users as of February 2026, representing roughly 10% of the global population. OpenAI is actively developing more natural oral interaction methods for its AI, a capability that aligns well with the in-car environment. Apple’s consideration of ChatGPT, alongside alternatives like Anthropic’s Claude and Google’s Gemini, reflects a growing recognition of the demand for more sophisticated AI assistants during driving.
However, the integration isn’t a foregone conclusion. Bloomberg reports that Apple is still evaluating the best path forward, and no final decision has been made. The company is weighing the complexities of integrating external AI models into CarPlay while maintaining a consistent user experience. The technical hurdles involve ensuring seamless interaction between the AI chatbots and CarPlay’s interface, as well as addressing potential security and privacy concerns.
The move is particularly noteworthy given the challenges Apple has faced with CarPlay Ultra, its more advanced in-car system. CarPlay Ultra has seen limited adoption, currently available only in Aston Martin vehicles, with potential expansion to Hyundai and Kia models later in . The addition of popular AI chatbots could serve as a compelling incentive for automakers to adopt CarPlay Ultra, enhancing its appeal to consumers.
Google has already made significant strides in integrating AI into its Android Auto platform, with Mercedes-Benz adopting a Gemini-based assistant within its MBUX Virtual Assistant system a year ago. Google is also planning to introduce Gemini shortcuts and widgets directly into cars. Apple’s potential move represents a course correction, acknowledging the competitive pressure from Google and the growing demand for advanced AI capabilities in vehicles.
The integration of third-party AI chatbots into CarPlay is not without potential drawbacks. Several road safety organizations have voiced concerns about the potential for distraction, even with hands-free operation. While the AI interactions wouldn’t be visually distracting, they could still divert a driver’s attention from the road. The debate over the safety of in-car AI is ongoing, and regulatory frameworks are still evolving.
The limitations of the proposed integration are also significant. The AI apps will be restricted to question-and-answer interactions and will not be able to control vehicle functions or iPhone operations. This constraint is likely intended to prioritize safety and prevent unintended consequences. Users will need to manually open the chatbot app to initiate voice conversations, adding a step to the process.
Apple’s approach reflects a cautious strategy, aiming to balance innovation with safety and user experience. By maintaining Siri as the default assistant while allowing access to alternative AI models, Apple seeks to provide users with more choice without completely relinquishing control over the in-car environment. The rollout is expected to coincide with the release of a smarter Siri, powered by Google’s Gemini, later this year.
Previously, drivers have resorted to workarounds, such as syncing AI app shortcut widgets from their iPhones to CarPlay, to access these services while driving. Native integration would eliminate these manual setups and streamline the experience. The timing of this potential change is also notable, as it follows months of customer requests for more capable AI assistants within CarPlay.
The development highlights a broader trend in the automotive industry towards greater integration of AI and connected services. As vehicles become increasingly sophisticated, automakers are seeking ways to enhance the driving experience and provide drivers with access to a wider range of information and entertainment options. Apple’s potential move into third-party AI chatbots is a significant step in this direction, signaling a willingness to embrace external innovation and adapt to changing consumer demands.
