[일간투데이 한지연 기자] On the 29th, Jeong Kwan Jang’s customized nutritional balance brand for children, General Hong’s Kids Lab, announced that it has launched two new products containing essential nutrients that help our children grow.
Kwanjang Jeong strengthened the children’s health functional food lineup by adding two new products, ‘General Hongi Kids Lab Vitamin B Complex’ and ‘General Hongi Kids Lab Calcium Magnesium Vitamin D Plus’. Kwanjang Jeong has entered the premium children’s lactobacillus market with the launch of ‘General Hong’s Kids Lab Probiotics’ in February of this year.
‘General Hong’s Kids Lab Vitamin B Complex’ is a scientifically designed product with 8 types of vitamin B and vitamin C necessary for energy generation for growth and development in line with Korea’s Children’s Nutritional Intake Standards (KDRIs).
Since vitamin B and vitamin C, which are water-soluble vitamins, do not accumulate in the body and are excreted in the urine, it is important to supplement them daily. .
‘General Hongi Kids Lab Calcium Magnesium Vitamin D Plus’ is a product that contains 5 functional ingredients (calcium, magnesium, vitamin D, zinc, manganese) in a balanced way.
According to the 2018 National Health Statistics, 62.2% of children aged 1 to 9 in Korea lacked calcium intake, which is important for bone health. Recently, as outdoor activities are restricted due to COVID-19 and it is difficult to synthesize vitamin D through sunlight, nutritional intake through supplements has become more important.
‘Janggun Hong Kids Lab Calcium Magnesium Vitamin D Plus’ is a functional ingredient that has been carefully checked from ingredients such as whey calcium extracted from milk, magnesium and zinc obtained from lactobacillus culture powder, vitamin D and manganese obtained from dried yeast, It helps to lay the foundation for children’s health.
‘General Hong Kids Lab’ can be consumed by children aged 24 months to 10 years, and is a clean label product that even small children can eat with confidence by excluding unnecessary additives such as silicon dioxide, HPMC, and synthetic fragrances.
With lemon flavor and cocoa flavor that children like, it can be consumed as a stick-type powder without worrying about sugar content or simply dissolved in water to drink.
Kim Hyung-suk, head of brand at KGC Ginseng Corporation, said, “The growth period, which is the foundation of lifelong health, requires more nutrients than adults. We hope that we will take care of our children’s health.”
Meanwhile, ‘General Hong’s Kids Lab’ can be purchased at Cheongkwanjang stores nationwide, department stores, large marts, Nonghyup, and the online Cheongkwanjang mall, and by adding the Cheongkwanjang official mall KakaoTalk channel, you can participate in new product launch events.
