Chilean Cherries Arrive in China, Marking Start of New Season
Chilean Cherries Arrive in China, Marking Start of Sweet Season
Guangzhou, China – The first shipment of Chilean cherries for the 2024/25 season arrived in Guangzhou on December 8th, kicking off a season of sweet celebrations. The arrival of the “Seaspan Belief” vessel at the Guangzhou JNH Wholesale Market was marked by a festive ceremony attended by industry leaders and eager consumers.
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The journey began on November 15th when the vessel departed from Valparaíso,Chile. After a 23-day voyage, the cherries arrived in Hong Kong before being swiftly transported to Guangzhou, ensuring a streamlined “farm-to-market” cold chain delivery.
The Chilean Fruit Exporters Association (Frutas de Chile) hosted a live session on Douyin Supermarket, engaging viewers and promoting the arrival of the sweet treat. Later that evening, over 1,000 traders, wholesalers, and consumers gathered at the Guangzhou JNH Wholesale market to witness the celebratory arrival ceremony. The event was broadcast live on Douyin, reaching a nationwide audience.
“We are especially excited to be here tonight to celebrate the first Chilean cherry Express vessel of the 2024/25 season arriving smoothly in China,” said Iván Marambio, President of Frutas de Chile.”this is a meaningful milestone for our cooperation and a symbol of the continuous strengthening of trade ties between Chile and China. Today,over 82 million people worldwide enjoy Chilean fruits every day. This season’s cherry campaign,themed ‘Get Hooked on Happiness,’ reflects both the exquisite taste of our cherries and the joy they bring.”
Claudia soler, Executive Director of Frutas de Chile’s Chilean Cherry Committee, introduced the mascots of Chilean cherries: Sansang, Binbin, and Nana, representing the Santina, Lapins, and Regina varieties. “Each mascot has its own unique personality, embodying enthusiasm, positivity, and fun, wich perfectly capture the spirit of Chilean cherries,” Soler explained.
Zheng Nanshen, General Manager of Guangzhou Jiangnonghui Market Service Management Co., Ltd., also addressed the attendees, noting the meaning of the arrival for the collaboration between the two countries.
As cheerful flagbearers danced through the venue, a container full of fresh cherries arrived, unveiling the prized fruit to the audience. Guests shared the cherries, pushing the festivity to its peak.
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This season, Frutas de Chile aims to expand promotional campaigns in regional urban markets and penetrate lower-tier markets, ensuring Chilean cherries find their way onto more winter tables across China.
Chilean Cherries Hit Chinese Shelves: A Sweet Start to the Season
Guangzhou, China – Festive cheers erupted in Guangzhou on December 8th as the first shipment of Chilean cherries for the 2024/25 season arrived at the bustling JNH Wholesale Market. The arrival of the “Seaspan Belief” vessel, laden with juicy crimson treats, marked the official commencement of cherry season and ignited excitement among both industry insiders and eager consumers.
To delve deeper into the importance of this annual event and it’s impact on the Chinese market, NewsDirectory3.com sat down with Ms. Li Wei, a leading fruit market analyst with Guangzhou Fruit Research Institute.
NewsDirectory3.com: Ms. Li, the arrival of Chilean cherries is always a highly anticipated event in China. Coudl you elaborate on the reasons behind this enthusiasm?
Ms. Li: Certainly. Chilean cherries are renowned for their extraordinary quality – large size, vibrant color, and, most importantly, their incredibly sweet flavor. They are considered a premium product by Chinese consumers, often associated with celebratory occasions and gifting. The arrival of the first shipment signifies the start of the holiday season and brings a wave of anticipation for the tasty fruits to come.
NewsDirectory3.com: How has the Chilean cherry market evolved in China over recent years?
Ms. Li: the Chilean cherry market in China has experienced remarkable growth. Factors like increasing disposable incomes, a rising middle class, and a growing health consciousness have fuelled demand for high-quality imported fruits like cherries. Chile has solidified its position as the leading supplier of cherries to China, capitalizing on its favorable climate, advanced agricultural practices, and established trade relationships.
NewsDirectory3.com: What are your predictions for this season’s cherry market in China?
Ms. Li: I expect continued strong demand for Chilean cherries this season. While global supply chain challenges and economic uncertainties might pose some headwinds, the overall outlook remains positive. Consumer preference for Chilean cherries remains undeniable, and both importers and retailers are gearing up for a prosperous season.
NewsDirectory3.com: Thank you for sharing your insights, Ms.Li.
We look forward to witnessing the sweet success of the Chilean cherry season in China.