China is extending its visa-free travel scheme to encourage tourism. Recently, five European countries—Andorra, Finland, Iceland, Liechtenstein, Monaco, and Slovakia—were added to the list of nations whose citizens can enter China without a visa. Starting 8 November 2024 until 31 December 2025, tourists from these countries and South Korea can visit China visa-free.
This expansion follows earlier announcements that Norway would be included, along with Cyprus, Denmark, Greece, Portugal, and Slovenia. In total, 24 European countries now have visa-free access to China.
Since 2024, other countries like Poland, Australia, and New Zealand have also gained unrestricted entry until the end of 2025. The Chinese government aims to boost tourism and facilitate exchanges between Chinese citizens and foreigners.
Visa-free entry is valid for up to 15 days during this trial program. China’s strict pandemic measures previously limited international travel. Though these restrictions have lifted, travel levels have not yet returned to the numbers seen before the pandemic in 2019.
How is China preparing to manage the expected increase in tourism following the expansion of its visa-free access program?
Interview with Dr. Mei Chen, Tourism Specialist at the China Travel Research Institute
News Directory 3: Dr. Chen, thank you for joining us today. Can you explain the significance of China extending its visa-free travel scheme to more European countries?
Dr. Mei Chen: Thank you for having me. The expansion of China’s visa-free travel scheme is significant for multiple reasons. Firstly, it serves as a strategic move to revitalize the tourism sector, which was severely impacted by the COVID-19 pandemic. By allowing citizens from five additional European countries and South Korea to visit China visa-free, the government is actively promoting cultural exchange and tourism, which can lead to increased economic benefits.
News Directory 3: With the inclusion of Andorra, Finland, Iceland, Liechtenstein, Monaco, and Slovakia, how does this complement the previous announcements regarding Norway, Cyprus, Denmark, Greece, Portugal, and Slovenia?
Dr. Mei Chen: The inclusion of these nations reflects China’s recognition of the importance of European travelers in bolstering its tourism sector. Expanding the list signifies an effort to tap into diverse markets. This broader accessibility—now encompassing 24 European countries—opens doors for more tourists to experience China, potentially leading to stronger diplomatic and economic ties.
News Directory 3: You mentioned the economic benefits. Can you elaborate on the expected impact on tourism numbers?
Dr. Mei Chen: Certainly. After the relaxation of pandemic-related restrictions, we saw a remarkable 663% increase in travel bookings from Europe to China last year. The visa-free initiative is expected to encourage this trend significantly. Our initiatives aim to restore travel numbers to pre-pandemic levels, where tourism was one of the highest contributors to GDP. We anticipate that the new visa-waiver program will not only increase visitor numbers significantly but also extend their average stay, benefiting local businesses and the economy.
News Directory 3: Given that the visa-free entry is limited to 15 days during this trial program, how do you foresee tourists planning their visits?
Dr. Mei Chen: Tourists will likely design shorter, focused itineraries that highlight major attractions within these 15 days. Popular destinations such as Shanghai, Beijing, and emerging locations like Chengdu and Sanya will likely see increased foot traffic. This brevity also encourages tourists to experience China more intensively, which can enhance their overall experience and encourage future visits.
News Directory 3: What measures is the Chinese government taking to enhance the tourism experience beyond just visa-free access?
Dr. Mei Chen: The Chinese government is investing heavily in tourism infrastructure, which includes modernizing transport, improving technology for a smoother travel experience, and implementing advanced e-payment systems. Collaborations with travel agencies like Trip.com also enable better promotional strategies for cultural and historical attractions, which are crucial in attracting tourists and enriching their experience in China.
News Directory 3: Lastly, why is it important for China to boost its tourism now, especially after the pandemic?
Dr. Mei Chen: Post-pandemic, the tourism landscape has dramatically changed. While restrictive measures are largely a thing of the past, the industry had not fully recovered by 2023, with only 35.5 million entries and exits recorded, far below pre-pandemic figures. By revitalizing tourism now, China not only aims to restore economic vitality but to enhance its global image as a welcoming and vibrant travel destination. Through these measures, we hope to bring back the bustling flow of international visitors that once defined our tourism sector.
News Directory 3: Thank you, Dr. Chen, for your insights on China’s new visa-free travel scheme and its implications for tourism.
Dr. Mei Chen: It was my pleasure! Thank you for having me.
Currently, tourists from Brunei, Japan, and Singapore have experienced changes in their visa status due to various factors. In 2023, China recorded 35.5 million entries and exits by foreigners, significantly lower than the pre-pandemic year.
Interest in traveling to China among Europeans increased last year, with data showing a 663% rise in bookings from Europe to China compared to 2022. The United Kingdom and Germany rank among the top countries sending tourists to China, and popular destinations include Shanghai, Beijing, Guangzhou, and Shenzhen, with emerging spots like Sanya and Chengdu.
In addition to expanding the visa-free program, China promotes its cultural and historical attractions in collaboration with the travel agency Trip.com. The nation is investing in tourism infrastructure, including technology and e-payment systems, to enhance the travel experience for visitors.
