China Open Scores Big: Exclusive Partnership Unveiled in High-Profile Signing Ceremony
China Open Exclusive Partner Signing Ceremony Held
Workers’ Daily Client (Workers’ Daily-China Workers’ Network reporter Yang Zhaokui) On September 20, Bawang Tea Princess and China Open officially signed a contract at the National Tennis Center, becoming the exclusive partner of China Open. It is reported that Bawang Tea Princess is the first freshly brewed tea beverage brand to cooperate with China Open. Through this cooperation, the two parties will jointly promote tennis, convey the new concept of healthy tea beverages, and help popularize a healthy lifestyle.
Tennis is a sport that combines culture, sociality and globality. As one of the most comprehensive international tennis tournaments in Asia with the highest standards, the largest number of participants and the widest influence, the China Open has been an important platform for showcasing the charm of tennis and promoting the popularization of sports and health for all people since its inception in 2004.
At the signing ceremony, Wang Zikang, deputy general manager of Bawang Tea Princess’ Beijing subsidiary, talked about the cooperation between the two parties and said that the cooperation between Bawang Tea Princess and the China Open is a collaboration between advocates and disseminators of a healthy lifestyle. Both parties look forward to this cooperation to allow more consumers and sports enthusiasts to understand the concept of healthy tea drinks and to convey the charm of modern oriental tea drinks.
Wu Yanan, Chief Brand Marketing Officer and General Manager of Brand Marketing Center of Beijing China Open Sports Promotion Co., Ltd., said that tennis is a healthy and fashionable lifestyle, which is consistent with the brand concept of Bawang Cha Ji. He hopes to use the international event platform of China Open to convey the healthy tea concept represented by Bawang Cha Ji to global audiences, so that more people can enjoy the passion and happiness brought by tennis while also feeling the unique charm of oriental culture and the charm of modern healthy life.
In April 2024, Bawang Tea officially announced that Chinese tennis player Zheng Qinwen would become the brand’s first “Health Ambassador”, working together to provide consumers with healthy and reliable beverage options. This time, Bawang Tea and China Open joined hands, and we also look forward to bringing healthier, more transparent and less burdensome modern oriental tea drinks to global consumers through this important window of China Open.