Since July last year, the popular “BA Village” in Taijiang, Guizhou and the “Super Village” in Rongjiang have been attracting attention on the internet. These villages have become a new driving force for rural revitalization and economic growth. In the Guizhou “Village Super League” final, Zhongzhong Village, known as “China’s No. 1 Deflated City,” lost but has seen a boost in its deflated cattle industry. Since the rise of the “Super Village,” Zhongzhong Town has become a popular tourist destination, with bustling streets and crowded beef hot pot restaurants. The town has experienced increased trade volume and the night economy has thrived. Local restaurants and temporary stalls have seen increased business, with live webcast marketing teams promoting and selling agricultural specialties. Similarly, Taijiang’s “BA Village” has brought significant business opportunities to the local area. The ongoing competitions have led to investment cooperation agreements and new opportunities in ethnic crafts and sports and travel equipment. The region has experienced growth in GDP, per capita income, and investment projects. Alongside the sports competitions, the cultural performances have also become popular, with national costumes gaining attention as sought-after fashion items. Local boutiques and cultural and creative product stores have seen increased sales, incorporating indigenous elements into daily life items. The influx of tourists has resulted in a bustling atmosphere in the streets and alleys, boosting the local economy and creating a vibrant night culture.
Xinhua News Agency, Guiyang, July 31 (Reporters Ou Dongqu and Jiang Cheng) Since July last year, the “BA Village” in Taijiang, Guizhou and the “Super Village” in Rongjiang have been out of the ring one after another, and they have become popular across the Internet. After a year, the former has risen to the National Hemei Village Basketball Competition, and the latter is about to start the Food National Football Friendship Game, both continue to write new legends.
China’s “village competition”, represented by “BA village” and “super village”, is becoming a new engine for rural revitalization and activating the rural economy with its unique growth model and new vitality.
Wide sale of agricultural products
In the Guizhou “Village Super League” final that ended on July 29, Zhongzhong Village missed a goal in the penalty shootout, and unfortunately gave the championship trophy to its opponent Chejiang Yicun. But few people know that Zhongzhong Village, Zhongzhong Township, which is less than 10 kilometers away from Rongjiang County, is “China’s No. 1 Deflated City” where the deflated cattle industry has flourished.
On July 29, a child cheered for the village’s loyalty team in the “Village Super League” competition. Photo by Xinhua News Agency reporter Yang Wenbin
Since the “Super Village” became popular in May this year, Zhongzhong Town has become a famous destination for local tourists. Walking into Zhongzhong Town, the streets are bustling with people coming and going, and dozens of beef hot pot restaurants are crowded with restaurants. With a mild bitter taste and a strong beef aroma, this unique beef hotpot makes lovers want to stop.
Zhongzhong Town is the largest beef cattle trading market in Rongjiang County, where trading takes place every Saturday. Originally, June to September was the off-season for sales. In the past, around 200 heads were traded per game. Since holding the “Village Super League”, the volume of transactions has increased to 300 to 400 heads. Yang Shengqiao, a local restaurant owner, said: “‘Cunchao’ has brought us huge traffic. It is busy from 8:00 am to 10:00 pm every day, and the business is two or three times better than before. “
Not only in Zhongcheng Town, but also the catering around the football field “Village Super” is even more popular. The local government has set up nearly 2,000 temporary free stalls in the barbecue area, special snack area, cold drink area, and market trunk area, which has suddenly made Rongjiang County’s night economy stand out.
“We get up at five or six o’clock every morning to make ingredients, and we have to be busy until the early morning of the next day. We can sell hundreds of bowls a day and earn about 3,000 yuan. “Yan Yiting is a native of Rongjiang, and since hosting the “Village Super”, he and his wife were busy selling Rongjiang noodles outside the football field.
On July 1, tourists buy local specialty snacks at the free booths set up near the “Vunchao” football stadium in Guizhou. Photo by Xinhua News Agency reporter Yang Wenbin
Offline stores are full of restaurants, and live online broadcasts are no less impressive. According to statistics from Rongjiang County Development and Reform Bureau, during the period of “Village Super”, 12,000 new media accounts and more than 2,200 local live webcast marketing teams in the county driving vegetables, watermelon, bayberry, rice , Luo Han Guo, kudzu root powder, honey and other agricultural specialties The product sales revenue exceeded 400 million yuan.
On July 30, the 2023 New Festival Eating basketball game in Taijiang County came to a successful conclusion, and 247 basketball teams around Taijiang County dedicated more than 200 great games to the audience in 15 days.
Since Taijiang’s “BA Village” became popular in July last year, the ongoing competitions have brought huge business opportunities to the local area. On June 1 this year, at the Guizhou Provincial Cooperation and Promotion Conference for the Yangtze River Delta, Taijiang County Group and Tianneng signed an investment cooperation agreement for the Guizhou Tianneng Recycling Materials Industrial Park Project, and Tianneng Group added an additional 1 billion yuan in Taijiang County investment.
Yang Dezhao, magistrate of Taijiang County, presented that the local area is also taking advantage of new opportunities brought by the “BA Village” to the demand for ethnic crafts and sports and travel equipment. At the opening ceremony of the Taijiang Miao Sisters Festival China 2023. , 17 enterprises and The county people’s government signs a cooperation agreement. Since 2022, Taijiang County has just introduced 40 investment promotion projects, with a total investment of 4.161 billion yuan, and 3.541 billion yuan in industrial capital.
According to statistics from the Taijiang County Government, in 2022, the county’s GDP will be 4.498 billion yuan, a year-on-year increase of 9%; per capita disposable income of rural residents will be 11,996 yuan, year after year. a year increase of 7.5%. In the first half of 2023, the regional GDP reached 2.017 billion yuan, a year-on-year increase of 7.7%, creating a record of GDP ranking first in the state and leading in the province for six consecutive quarters since 2022.
bearer of national culture
What “Village Super” and “Village BA” quickly spread all over the Internet is not only the great and pure ball game, but also the rich and colorful national cultural performances. Among them, the colorful national costumes have become a highlight. Inspired by sporting events, some local ethnic minority costumes have become sought-after fashion items.
“This silver pendant is so delicate, and it has a football pattern!” “Just this batik skirt! Buy it back and give it to my mother.” “Rongjiang ethnic costumes are very beautiful, and I want to buy one. “The Sanbao Dong clothing store in Laojie is doing brisk business, and many tourists try to choose clothes in the store. Wu Linyuan, the manager of the clothing store, said that the number of orders has tripled since the start of the “Village Super”.
On June 30, ethnic minority women arranged silver jewelry at a cultural and creative booth set up near the “Vunchao” football stadium in Guizhou, preparing to show off ethnic costumes to tourists. Photo by Xinhua News Agency reporter Yang Wenbin
According to statistics, there are 6 boutiques in Rongjiang County mainly involved in indigo dyeing, batik, embroidery, silver jewelry, and ethnic minority clothing.
In Taipan Village, Taijiang County, the “Intangible Cultural Heritage Market” allows tourists to appreciate the beauty of intangible cultural heritage. Currently, dozens of fixed facades, mobile booths, and experience centers have been built throughout the village, bringing new opportunities to eat local ethnic crafts. In the cultural and creative product store next to the “Village BA” stadium, sales of cultural and creative products such as Village Baby, No. 66 basketball uniforms, basketballs, and key chains have increased significantly.
“When ‘BA Village’ was booming, our company incorporated typical local elements such as Miao embroidery and paper cutting into daily life products, and developed cultural and creative products such as hats, bags and clothing,” said Long Yu, Company Operating Director Guizhou Wushuiyuntai During the basketball game “June 6” Eat New Festival this year, the sales volume was close to 100,000 yuan.
In the intangible cultural heritage offline experience store of Taipan Village Media Workshop, the handmade “Family Portrait” cultural and creative mural combining Miao embroidery and silver ornaments is very popular among tourists. “This butterfly is the totem of our Miao nationality. The center of this silver ornament is a blessing, and the two sides are two fish, representing the fish jumping over the dragon gate. The above is a home and is everything is prosperous.” Zhang Zhilin, the heir of Miao silver jewelry forging in Taijiang County, said, “We combined the live broadcast With the goods, the sales volume in the past few days is close to 2,000.”
A rapid flow of tourists
On July 29, after the final round of the “Village Super League”, crowds of tourists thronged the barbecue restaurants and snack bars in the streets and alleys of Rongjiang County. Almost all ingredients prepared by restaurants that day were sold immediately after the match. The carnival continued until the next morning. The loyal village team that won the second prize sang and celebrated with tourists all night in front of the barbecue shop. Rongjiang County became the “city that never sleeps” on the night of the round final.
This is the fireworks show after the match was filmed on July 29. Photo by Xinhua News Agency reporter Liu Xu
The huge flow of tourists has made the tourism industry of Rongjiang County and Taijiang County grow rapidly. During the period of sports events, local hotels and guesthouses are basically full of rooms. “Sports +” has become an important way to promote tourism development in Qiandongnan Prefecture.
Yuan Suqun, a tourist from Guangdong, was very excited to be able to successfully book a room and watch a hearty football match. “I booked a room in advance a month ago. After coming here, I feel that the environment is very good, the air is very fresh, and the ball games and folk songs and dances are exciting ok. This trip is worth it!” Yuan Suqun said.
According to Quan Chunmu, general manager of Shangpin International Hotel in Rongjiang County, since the “Super Village” was held, the hotel’s occupancy rate has doubled compared to before, and most of the time it is basically full.
Yang Lu, deputy director of the Rongjiang County Culture and Tourism Bureau, introduced that the local area will integrate the “Village Super” event into the county’s tourism industry development plan. , ethnic sports, gourmet catering, outdoor recreation, holiday health, and folk experience in one of the typical cultural and sports travel routes.
On 23 June, a folk song and dance performance team formed by the villagers spontaneously entered the venue in costumes playing Lusheng. Published by Xinhua News Agency (photo by Wang Bingzhen)
According to the statistics, during the “Village Super” competition, 3.3842 million tourists were attracted, including 1.8551 million tourists from outside the province and 1.5291 million tourists from inside the province, a year-on-year increase of 131.75% Revenue was 3.834 billion. yuan, a year-on-year increase of 164.05%.
The basketball games held every now and then have already given the sweetness of tourism to Taijiang County. Since July last year, with the help of “BA village” tourist flow, Taijiang has created two 4A-level scenic spots, upgraded and transformed a number of 3A scenic spots, and a number of idle and inefficient tourism projects have taken advantage of the opportunity . to revive.
According to statistics, in the second half of 2022, Taijiang County will receive 910,200 tourists, a year-on-year increase of 28.72%, and realize a comprehensive tourism income of 987 million yuan, a year-on-year increase of 49.09%. In the first half of 2023, Taijiang County received 1.1783 million tourist trips, a year-on-year increase of 58.54%, and its comprehensive tourism income was 1.319 billion yuan, a year-on-year increase of 80.68%.
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责编：刘希尧 ]
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