CJ ENM’s Growth: Baseball & Chinese IP Expansion
- Seoul – CJ ENM is projected to see a rebound in subscriber numbers, fueled by the start of professional baseball season and strategic account sharing initiatives with its...
- Lee Hwa-jung, a researcher at NH Investment & Securities, anticipates improved performance across CJ ENM's divisions, including TVING, its U.S.-based production company Fifs Season, and its music label,...
- TVING experienced a dip in weekly active users (WAU) to 2.97 million following the conclusion of its alliance with naver and the airing of a popular original series.However,...
CJ ENM Subscriber Growth anticipated with Baseball Season, strategic Partnerships
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Seoul – CJ ENM is projected to see a rebound in subscriber numbers, fueled by the start of professional baseball season and strategic account sharing initiatives with its streaming platform, TVING, according to a recent analysis by NH Investment & Securities.
TVING’s Recovery and Growth Strategy
Lee Hwa-jung, a researcher at NH Investment & Securities, anticipates improved performance across CJ ENM’s divisions, including TVING, its U.S.-based production company Fifs Season, and its music label, by 2025.
TVING experienced a dip in weekly active users (WAU) to 2.97 million following the conclusion of its alliance with naver and the airing of a popular original series.However, the platform has since recovered, reaching 3.42 million WAUs,coinciding with the commencement of the professional baseball season. According to NH Investment & Securities, TVING has secured an additional 15-20% subscribers through strategic policy implementations.
Music Division eyes Expansion in China
CJ ENM’s music division is actively pursuing opportunities to secure local intellectual property (IP) in China, building on its success in Japan with groups like JO1 and INI, according to the NH Investment & Securities analysis. The company plans to maintain profitability through season-based dramas and production fee-centered projects.
Financial performance in Q1
NH Investment & Securities reports that CJ ENM’s first-quarter consolidated sales decreased by 8% year-over-year to KRW 1.1 trillion.though, operating profit surged by 122% to KRW 27.4 billion. While the commerce and music label sectors performed well, the media and music channels faced challenges due to reduced advertising spending, attributed to external factors. Fifs Season’s performance was described as sluggish, with only one series (five episodes) recognizing sales and commission-based revenue.
CJ ENM Subscriber Growth: what You Need to Know
This article provides a thorough look at CJ ENMS anticipated subscriber growth and strategic initiatives, drawing on an analysis by NH Investment & Securities. We’ll delve into TVING’s recovery, the music division’s expansion plans, and the company’s overall financial performance.