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Controversy over 2023A New Year Calendar in Southeast Asia: Superstition or Clever Marketing Strategy?

The social media is discussing the New Year calendar with the year 2023A instead of 2024. Netizens point out that the belief is unreasonable. But many people still believe

This new year falls on the year 2024, which is the international year used around the world. The upcoming New Year calendar requires the year 2024 to be written, but there are many areas in Southeast Asia Next year’s calendar will be printed as 2023A, not 2024, which make many people confused.

The docnhanh website reports that in several areas of Southeast Asia On next year’s calendar the year will be printed as 2023A instead of 2024. An internet calendar shop has posted an image of the year printed as 2023A, causing netizens to debate the issue.

Multiple stores in Malaysia and Singapore Online and offline, they announced “cancellation of printing for the year 2024” and that the next year will be considered 2023A, and then print and sell calendars that indicated the year 2023A actually.

For example, a shop in Kuala Lumpur (Malaysia) posted an advertisement for its 2024 (or more correctly, 2023A) calendar on its Facebook page: “The 2023A Calendar is now available.” These calendars are just like any other calendar. Replace 2024 with 2023A.

Stores that sell these calendars explain that they know that many people in Asia, such as Malaysia, Singapore, and China, do not like to use the number 4 because the number 4 in Chinese is pronounced almost like the word “dead.” So, in many buildings So people did not write the number 4 or class 4, but wrote the number 3A instead.

This idea made many netizens excited and surprised. All of them expressed their opinion that even in the present, there are still beliefs that we know are irrational. But I didn’t give up. And if you believe in the number 4, you have to change the writing of the date number too, for example 24 January to 23A January. I have to admit that the person who came up with this idea is also very clever. Because the 2023A calendar probably attracts more attention than the regular 2024 calendar.

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