COOCON Accelerates MCP-Based Data Business to Become AI Agent’s Trusted Data Hub

COOCON, a South Korean business data platform, announced on June 29 that it is accelerating its push into the Model Context Protocol (MCP)-based data business for the AI agent era.

The company, listed on the KOSDAQ under ticker 294570, intends to convert its existing data repositories across the finance, telecommunications, logistics, and public sectors into MCP format. According to COOCON, this move allows AI agents to interact autonomously with external systems to perform tasks.

How will COOCON implement the MCP data rollout?

COOCON will introduce its MCP products through the COOCON.NET platform starting in July. The company plans to list approximately 30 products at launch, expand that number to more than 100 by year-end, and roll out the entire product portfolio by 2027.

The company will prioritize the conversion of frequently accessed and highly utilized data into MCPs. This strategy targets both existing customers pursuing AI transformation and companies newly adopting AI technologies.

MCP is a communication specification introduced by Anthropic in November 2024. It provides a unified connection method that enables AI agents to query external systems directly, reducing the need for custom, manual integrations for every new data source.

What is the broader market context for AI agent data?

Global payment firms PayPal and Stripe have already begun enabling AI agents to execute payments directly through their existing infrastructure. In South Korea, the financial and payment sectors are currently exploring services that incorporate AI agents.

While PayPal and Stripe focus on payment execution, COOCON’s approach leverages 20 years of experience in broader data connectivity across multiple industries. The company plans to link its data business with both domestic and global payment businesses to create AI agent-compatible payment products.

How is COOCON integrating into global AI standards?

COOCON joined the Agentic AI Foundation (AAIF), a global consortium under the Linux Foundation, on June 1. As part of this membership, the company entered the MCP Working Group.

The working group includes over 180 organizations, including Microsoft, Google, OpenAI, Anthropic, Stripe, Circle, and Tron. COOCON stated it will work with these entities to help shape global standards for AI agent connectivity.

What is the expected financial impact of this shift?

COOCON expects the MCP-based data business to drive stronger financial performance. The company anticipates that workflow automation will lead to a surge in data request call volumes from AI agents, diversifying its revenue base.

CEO Kim Jong-hyun stated that the company aims to move beyond providing APIs designed for human use.

The key to the AI era is enabling agents to access trustworthy data. Leveraging our 20-year expertise in data collection and connectivity, COOCON aims to evolve beyond providing APIs used by humans and become a company that provides data directly utilized by AI.

Kim Jong-hyun

Kim added that the MCP open standard will act as a gateway to the global AI agent ecosystem and expects the business to become a key pillar of corporate value in the second half of the year.