Coventry City Announces New Partnerships with Geely Auto and Coventry Building Society
- Geely Auto UK has signed on as Coventry City’s Official Sleeve Partner and Official Vehicle Partner for the 2026/27 Premier League campaign.
- This partnership deepens the club's ties to the local automotive sector.
- By working together, we can introduce Geely Auto’s growing range of vehicles to new audiences, create innovative experiences for our fans and ensure that people across the world...
Geely Auto UK Joins as Sleeve and Vehicle Partner
Geely Auto UK has signed on as Coventry City’s Official Sleeve Partner and Official Vehicle Partner for the 2026/27 Premier League campaign. According to club announcements, the Geely logo will appear on the sleeves of the men’s first-team shirts throughout the season, alongside matchday branding, digital content, supporter engagement initiatives, and community activities.
This partnership deepens the club’s ties to the local automotive sector. Geely Auto UK plans to open offices in Coventry later this year, joining its sister company LEVC. The brand continues to expand its UK passenger vehicle portfolio following the 2025 launch of the Geely EX5.
This is much more than a logo on a sleeve. By working together, we can introduce Geely Auto’s growing range of vehicles to new audiences, create innovative experiences for our fans and ensure that people across the world understand what Cov represents: ambition, innovation, resilience and proud automotive roots.
Nicola Ibbetson, Chief Business Officer at Coventry City Football Club
Michael Yang, Managing Director of Geely Auto UK, noted that the club shares values with the automotive brand as it builds its presence in the UK market. According to Yang, It’s a club with ambitious plans for the future and a strong connection to its local community. Those values closely align with our own as we continue to establish Geely Auto as a leading automotive brand in the UK.
Coventry Building Society Extends Training Wear Partnership
In addition to the Geely agreement, Coventry City has renewed its partnership with Coventry Building Society. The institution will continue as the club’s Official Training Partner for the 2026/27 season, keeping its branding on the men’s first-team training wear.
The renewed deal also secures expanded visibility across the Coventry Building Society Arena, incorporating stadium branding, LED advertising, and club media channels. Community-focused projects and supporter engagement programs will run throughout the season.
The Club’s return to the Premier League is a fantastic achievement and a real moment of pride for the city. There’s a genuine sense of excitement around the season ahead, and we’re delighted to continue supporting the Sky Blues as their Official Training Partner.
Jon Badger, Senior Sponsorship Manager at Coventry Building Society
Badger added that being part of the team’s journey from training grounds to matchdays at the arena means a great deal to the organization and its members. Nicola Ibbetson also emphasized that the continued collaboration highlights the strong relationship between the football club and the building society.