Creative Destruction Lab Recognizes Argentine Agtech
- A global accelerator program has highlighted the growth and impact of UCrop.it, a platform leveraging blockchain technology to drive the traceability of sound agricultural practices.
- At a time when sustainability and openness in agricultural production are increasingly relevant, traceability has become a key factor in guaranteeing compliance with international standards.
- Creative destruction Lab (CDL), based at the Rotman School of Management at the University of Toronto, has recognized UCrop.it for its contribution to transforming agricultural practices.
ucrop.it Platform Recognized for Advancing Agricultural traceability
Table of Contents
- ucrop.it Platform Recognized for Advancing Agricultural traceability
- ucrop.it: Revolutionizing Agricultural Traceability
- Introduction
- Key Questions and Answers
- What is ucrop.it and what does it do?
- How does ucrop.it use blockchain technology?
- What are the benefits of using ucrop.it?
- Who is using ucrop.it?
- What international standards does ucrop.it help businesses comply with?
- How has ucrop.it been recognized in the industry?
- What is the role of Scott stornetta in ucrop.it’s growth?
- Where does ucrop.it operate?
- How does ucrop.it contribute to the future of agriculture?
- ucrop.it: Key Partnerships and Achievements
March 27, 2025
A global accelerator program has highlighted the growth and impact of UCrop.it, a platform leveraging blockchain technology to drive the traceability of sound agricultural practices.
At a time when sustainability and openness in agricultural production are increasingly relevant, traceability has become a key factor in guaranteeing compliance with international standards.
Creative destruction Lab (CDL), based at the Rotman School of Management at the University of Toronto, has recognized UCrop.it for its contribution to transforming agricultural practices. The platform aligns with the needs of consumers who want to know the origin of their products.
UCrop.it’s expansion was substantially influenced by Scott Stornetta, a scientist and researcher considered a founding figure in blockchain technology. Stornetta mentored the company in the CDL program and later invested in its seed round. this investment enabled UCrop.it to expand, forge strategic alliances within the agricultural value chain, and become a verifier of international standards.
The platform aims to simplify sustainability, making it achievable and profitable. Through its Crop Story™ feature, UCrop.it allows users to register lasting agricultural practices with verifiable data securely stored using blockchain technology. Founded in 2018,the Argentine Agtech company has expanded beyond its borders and now operates in Uruguay,Paraguay,Brazil,peru,Mexico,Ecuador,Australia,the U.S.,and Canada.
In 2023, ucrop.it partnered with NASA Harvest, NASA’s consortium for food security and agriculture. NASA Harvest sought a more detailed understanding of production to improve its satellite-based models,tools,and artificial intelligence. This alliance has enhanced agricultural monitoring and the management of key environmental indicators.
UCrop.it has also been recognized by 2BSVS as an official platform in Latin America for sustainable landscape verification, verifying soil use changes for standards such as ISCC, USDA-EPA, and EUDR regulations. Additionally, Google for startups Accelerator selected UCrop.it for its international startup acceleration program.
Major agribusiness players are using UCrop.it to ensure the traceability of their products. These include COFCO and Molinos Agro, which verify compliance with international standards regarding changes in soil use; Nestlé and Mondelez, which verify sustainable practices in their supply chain crops; and Neste, which seeks to ensure the sustainable origin and traceability of crops used for renewable fuel production.
CDL, promoted by the Rotman School of management at the University of Toronto, offers mentorship and connects startups with investors, entrepreneurs, researchers, and scientists.
ucrop.it: Revolutionizing Agricultural Traceability
Introduction
In an era where consumers increasingly demand transparency and sustainability in food production, the ability to trace the journey of agricultural products from farm to table is paramount. UCrop.it, an Argentine Agtech company founded in 2018, is at the forefront of this movement. Utilizing blockchain technology, UCrop.it provides a platform for secure data storage and verifiable tracking of agricultural practices.
Key Questions and Answers
What is ucrop.it and what does it do?
ucrop.it is a platform that leverages blockchain technology to enhance agricultural traceability. it allows users to record and verify lasting agricultural practices,offering a clear and obvious “Crop Story” for each product. The platform’s core function is to ensure compliance with international standards.
How does ucrop.it use blockchain technology?
ucrop.it uses blockchain to securely store data regarding agricultural practices. This data is immutable and verifiable, creating a trustworthy record of a product’s journey from origin to consumer.
What are the benefits of using ucrop.it?
The benefits of utilizing ucrop.it include:
Enhanced Traceability: Easily track the origin and practices associated with agricultural products.
Sustainability Verification: Enables the verification of sustainable agricultural practices.
Compliance with Standards: Facilitates compliance with international standards and regulations.
Transparency: provides consumers with insights into the source and production methods of the products they purchase.
Profitability: Simplifies sustainability, making it achievable and profitable.
Who is using ucrop.it?
Major agribusiness players are utilizing ucrop.it to ensure traceability, including:
COFCO
Molinos Agro
Nestlé
Mondelez
Neste
What international standards does ucrop.it help businesses comply with?
ucrop.it facilitates compliance with several key international standards related to sustainable agriculture and supply chains, including:
ISCC
USDA-EPA
EUDR regulations
How has ucrop.it been recognized in the industry?
ucrop.it has received several significant recognitions:
Selected by the Creative Destruction Lab (CDL) at the University of Toronto’s Rotman School of Management
Recognized by 2BSVS as an official platform in latin America
Selected by Google for Startups Accelerator
Partnered with NASA Harvest
What is the role of Scott stornetta in ucrop.it’s growth?
Scott Stornetta,a founding figure in blockchain technology,played a pivotal role in UCrop.it’s growth. He mentored the company through the CDL program and later invested, enabling expansion and strategic alliances within the agricultural value chain.
Where does ucrop.it operate?
ucrop.it, has expanded operations beyond its Argentine roots, and currently operates in the following countries:
Argentina
Uruguay
Paraguay
Brazil
Peru
Mexico
Ecuador
Australia
United States
Canada
How does ucrop.it contribute to the future of agriculture?
ucrop.it is contributing to the future of agriculture by:
Promoting transparency in the agricultural supply chain
Verifying and incentivizing sustainable practices
Improving agricultural monitoring and the management of environmental indicators
ucrop.it: Key Partnerships and Achievements
| Feature | Description |
| —————————– | ————————————————————————————————————— |
| Core Function | Blockchain-based agricultural traceability and transparency |
| Key Benefit | Verifiable Crop Story™ – secure data storage of agricultural practices |
| Founding Year | 2018 |
| Notable Partnership | NASA Harvest (2023) – enhancing agricultural monitoring |
| Recognition | Selected by Creative Destruction Lab, 2BSVS, and Google for Startups Accelerator |
| Key Investors and Mentors | Scott Stornetta, a founding figure in blockchain technology, was a mentor and investor. |
| Aim | Simplify sustainability,making it achievable and profitable |