Orlando, FL – , the world’s largest golf industry exhibition, the 2026 PGA Show, saw a significant international presence as Daedong Mobility, a subsidiary of the Daedong Group, formally announced its entry into the US market. The South Korean AI field robotics company unveiled a range of products, including premium golf carts and North America-spec low-speed vehicles (LSVs), signaling a broader ambition to become a “total golf solution provider.”
Daedong Mobility, led by CEO Won Yu-hyun, showcased the GA900 premium limousine golf cart, a model specifically designed to appeal to the growing demand for luxury and electric options within the US golf cart market. The company also presented a concept model of a North American LSV, positioning it as a versatile everyday mobility solution. The PGA Show, organized by the Professional Golfers’ Association (PGA), hosted over 1,000 brands from more than 80 countries, making it a crucial platform for industry networking and product launches.
The move represents a strategic expansion for Daedong Mobility beyond its core robotics business. The company isn’t simply aiming to sell vehicles. it’s articulating a vision for integrating AI-powered autonomous technology into the golf experience. At the show, Daedong Mobility previewed a future roadmap that includes autonomous transport and divot repair robots, coupled with a service platform. This suggests a move towards offering comprehensive solutions for golf course maintenance and operations, rather than solely focusing on hardware.
The introduction of the GA900 limousine golf cart directly addresses current trends in the US market. Demand is increasing for higher-end golf carts, often equipped with premium features and amenities. The shift towards electric vehicles is also a key driver, as golf courses and consumers alike seek more sustainable transportation options. Daedong Mobility’s LSV, designed for everyday use, taps into a separate but related market – the growing popularity of low-speed, neighborhood-friendly electric vehicles.
While details regarding pricing and distribution channels remain forthcoming, Daedong Mobility’s presence at the PGA Show indicates a serious commitment to establishing a foothold in the North American market. The company’s stand, number 1119, attracted attention from industry professionals and potential partners. The LSV, in particular, was highlighted for its design and convenience, suggesting a focus on user experience and aesthetic appeal.
The company’s ambition to become a “Total Golf Solution Provider” is noteworthy. This strategy goes beyond simply manufacturing and selling golf carts and LSVs. It envisions a future where AI and robotics play a central role in managing and enhancing the golf course experience. The development of autonomous robots for tasks like transport and divot repair could significantly reduce labor costs and improve course maintenance efficiency.
Daedong Mobility’s entry into the US market comes at a time of increasing innovation in the golf industry. Technology is transforming various aspects of the game, from swing analysis and course management to fan engagement and media consumption. The company’s focus on AI and robotics positions it as a potential disruptor, offering solutions that could reshape how golf courses operate and how golfers experience the game.
The PGA Show serves as a barometer for industry trends, and Daedong Mobility’s participation underscores the growing importance of technology and sustainability in the golf sector. The company’s unveiling of the GA900 and the North American LSV concept model signals a new wave of competition in the golf cart and LSV markets, potentially driving innovation and offering consumers more choices.
The company’s Korean origins and global outlook are also significant. Daedong Group, the parent company of Daedong Mobility, has a long history of manufacturing and innovation. Bringing that expertise to the US market, combined with a focus on cutting-edge AI and robotics, could give Daedong Mobility a competitive edge.
Further details regarding the launch timeline, distribution network, and specific features of the GA900 and LSV are expected to be released in the coming months. Industry observers will be closely watching Daedong Mobility’s progress as it seeks to establish itself as a key player in the North American golf and lifestyle mobility markets.
