Fashion designer Dao-Yi Chow has officially become New Era’s new creative director and vice president.
Dao-Yi Chow has more than 20 years of experience in the fashion industry In 2008, he co-founded the menswear brand Public School with Maxwell Osborne, and subsequently served as creative director of Sean Jean, art director of Donna Karan, worldwide . creative director Sergio Tacchini and creative director BRADY .
It is understood that Dao-Yi Chow will establish the first clothing series for New Era in the future and name it “BRAND NEW ERA TM”. As well as heading up the design department, he will also be responsible for marketing and international marketing of the range.
“New Era is undoubtedly a cultural icon and a leader among hat brands. It is very exciting to lead this brand in a new direction and write a new chapter in its century-old history.” only Era is my favorite hat brand, but I’ve also worked closely with Public School It’s great to work with this team again and I can’t wait to introduce BRAND NEW ERA TM to the world.”
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