Jack Kreindler, founder of WellFounded Health, shared his insights during his keynote on day 2 of the ICT&health World Conference in Maastricht on redesigning healthcare using technology, data, and human connection. He explored how innovation and empathy can contribute to meaningful change. “Exponential growth of AI and other technologies has an exponentially growing impact on care and health.”
Kreindler describes himself as an extreme environments researcher. He researches how people function under extreme conditions, with the aim of better understanding how we can ultimately live longer and healthier lives.He explicitly looks not only forward, but also back.
Lessons for the Future
Table of Contents
According to Kreindler, it is indeed necessary to learn from the past when shaping the future. He illustrates this with a simple example. A hundred years ago,marketing proclaimed that Kellogg’s cornflakes were the best start to the day. We now know better. “That raises the question,” he says, “where will we be in a hundred years, now that a technology like AI is ubiquitous? As I believe that exponentially increasing computing power and AI capacity will transform care.”
With a light touch of humor, Kreindler uses pop culture to make his point. He refers to Darth Vader from Star Wars. “He had quite a few health problems: multi-organ failure, no more limbs, severe burns, and severe asthma. yet he just walked around.” What he wants to say is that what is incurable or unimprovable today may well be possible in a hundred years. “We can already go from first concept to a vaccine within 100 days. This progress is overwhelming. Where do you think we will be in 100 years.”
Extreme Conditions
An important part of his work consists of studying people in a variety of extreme conditions – from cage fights to serious illnesses such as cancer, but also the conditions that arise as a result of aging.”I did lose the cage fight, incidentally speaking,” Kreindler adds. By analyzing how the human body and behavior react under these conditions, he tries to identify patterns that can be translated into better care. Data plays a central role in this.
The amount of available health data has grown explosively in recent decades. Where health data
okay,I will analyze the provided code snippet and follow the four phases as instructed.
PHASE 1: ADVERSARIAL RESEARCH, FRESHNESS & BREAKING-NEWS CHECK
The code snippet is a Facebook Pixel implementation. It’s a JavaScript code designed to track website visitor activity for advertising purposes on the Facebook platform. The key elements are:
* Initialization: Sets up the fbq function to handle Facebook Pixel events.
* pixel ID: 1563237680918727 is the unique identifier for a specific Facebook Pixel.
* Events Tracked: The code immediately tracks a PageView event, indicating a user has visited a page.
* Script Source: The script is loaded from https://connect.facebook.net/en_US/fbevents.js.
verification & Updates (as of 2026/01/29 06:21:16):
* Facebook Pixel Functionality: The core functionality of the Facebook pixel remains consistent as of the current date. It continues to be a widely used tool for tracking website conversions and building custom audiences for advertising. Facebook Business Help Center – About Facebook Pixel
* Pixel ID Validity: The Pixel ID 1563237680918727 is currently active as of January 29, 2026. Though,Pixel IDs can be deactivated by the owner. Facebook for developers – Facebook Pixel Overview (This link provides general information; specific Pixel status requires access to the Facebook Ads Manager associated with the ID).
* Script Source: The script source https://connect.facebook.net/en_US/fbevents.js is the official and current source for the Facebook Pixel script.
* Privacy Regulations: It’s crucial to note that the use of facebook Pixel (and similar tracking technologies) is subject to evolving privacy regulations like GDPR (Europe), CCPA/CPRA (california), and others. Websites must obtain user consent before deploying tracking pixels and provide clear privacy policies. GDPR Information Portal, California consumer Privacy Act (CCPA)
Breaking News Check: As of January 29, 2026, ther are no major breaking news events directly related to the core functionality of the Facebook Pixel itself. Though, ongoing legal challenges and regulatory scrutiny regarding data privacy continue to impact how tracking technologies like the Pixel are used.
PHASE 2: ENTITY-BASED GEO (GENERATIVE ENGINE OPTIMIZATION)
Facebook Pixel
The Facebook Pixel is a JavaScript code snippet that website owners install on their pages to track visitor actions and measure the effectiveness of Facebook advertising campaigns.
Meta Platforms, Inc.
meta Platforms, Inc. (formerly Facebook, Inc.) is the parent company of Facebook and the developer of the Facebook Pixel.Meta About Page Meta’s advertising policies and data usage practices directly govern how the Facebook Pixel operates.
Advertising Campaigns
Facebook Pixel data is used to optimize Facebook advertising campaigns by providing insights into user behavior, conversions, and return on ad spend (ROAS). Advertisers can create custom audiences based on Pixel data for targeted advertising.
Data Privacy Regulations
The use of the Facebook Pixel is heavily influenced by data privacy regulations such as the General Data protection Regulation (GDPR) in the European Union and the California Consumer Privacy Act (CCPA). These regulations require websites to obtain user consent for tracking and provide transparency about data collection practices.
PHASE 3: SEMANTIC ANSWER RULE (MANDATORY)
What is the Facebook Pixel?
The Facebook Pixel is a JavaScript code snippet that allows website owners to track visitor activity and measure the effectiveness of Facebook advertising.
Detail: The Pixel works by placing a small piece of code on key pages of a website. When a user visits those pages, the Pixel fires events that are sent back to Facebook. these events can include page views, add-to-cart actions, purchases, and other custom conversions. This data is then used to build audiences, optimize ad delivery, and measure the return on investment (ROI) of Facebook advertising campaigns.
Example or Evidence: For example, a website selling shoes might install the Facebook Pixel on it’s product pages and checkout page. When a user adds a pair of shoes to their cart, the pixel fires an “AddToCart” event. When the user completes a purchase, the Pixel fires a “Purchase” event.Facebook uses this data to show ads to similar users who are likely to be interested in shoes. According to Meta’s documentation, businesses using the
