Denza Challenges Premium Europe, Discusses Duties & Green Deal
- MILAN - Global trade tensions and fluctuating tariffs are creating a "truly blind" habitat for the automotive industry, according to a top executive at Denza, a premium electric...
- “The industry is truly blind right now,” the executive stated.
- The executive emphasized that this issue extends beyond just finished product tariffs.The real challenge lies in the component tariffs, which can drastically alter the cost-benefit analysis of manufacturing...
Denza Exec: Tariffs Create Uncertainty, But BYD Tech Leads the Way
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MILAN – Global trade tensions and fluctuating tariffs are creating a “truly blind” habitat for the automotive industry, according to a top executive at Denza, a premium electric vehicle brand under the BYD umbrella. Speaking at milan Design Week, the executive highlighted the significant risks associated with the current climate, especially concerning tariffs on components.
“The industry is truly blind right now,” the executive stated. The uncertainty surrounding component tariffs makes strategic decisions, such as factory location, exceptionally difficult. Companies face the dilemma of possibly relocating to more favorable customs areas, but the ever-changing landscape of duties on components creates a significant hurdle.
The executive emphasized that this issue extends beyond just finished product tariffs.The real challenge lies in the component tariffs, which can drastically alter the cost-benefit analysis of manufacturing locations.
“This crossed duties system has become a real labyrinth,” the executive explained. “There is no longer an unscathed geography from duties. And this makes it very difficult to make strategic decisions, especially those of production discontinuity. A picture is missing clear reference.”
While the executive acknowledged that the U.S. market, already subject to 100% tariffs imposed by the Biden Governance, is not a primary concern for Denza, the company is actively pursuing localization strategies in other regions. Production is slated to begin in Europe in October and in Brazil within weeks. The company is also scrutinizing its supply chain to assess the potential impact of tariffs on its local suppliers.
The executive believes BYD’s technological prowess is a key differentiator, regardless of tariffs. “In my opinion, it is we who put everyone in difficulty, regardless of the duties. BYD’s technology and also that of Denza today, they are definitely superior to those of many European and American brands.”
we are,objectively,one technological threat.
The executive cited BYD’s considerable investment in research and development – nearly $20 billion last year – and its workforce of 122,000 engineers as evidence of its technological advantage. These figures, when compared to those of major European competitors, highlight the scale of the challenge.
Despite being relatively new to some markets, Denza is seeing positive momentum. “The numbers are still small: last month we had a market share of 1.1%, but what comforts us most are the founds by customers and dealers: very positive,” the executive said. “We are confident that, once the flywheel of the brand awareness the results will grow quickly.”
The executive pointed to strong sales figures in the United Kingdom (almost 5,000 cars last month) and Turkey, as well as positive order collection in germany, as indicators of the brand’s growing appeal in Europe.
The executive identified technology, particularly features that enhance the driving experience and comfort, as a key selling point. The rapidly expanding sales and service network is another strength. The primary area for improvement, according to the executive, is brand awareness. “We have to make ourselves known more, it is the area where there is more room for improvement. But it is indeed part of the work to do.”
The executive emphasized BYD’s responsiveness to the needs of the European market. “Absolutely yes, and it is the most stimulating part of my work. BYD’s leadership listens to the attention with great attention instances of the European market.” Changes have already been implemented in existing models, and future models, slated for release starting at the end of next year, will be even more tailored to the European market.
“BYD does not close in Riccio behind the ‘we are large enough not to need advice’. The listening ability is remarkable, not only for Europe, but also for markets such as the South American one, where BYD is already very relevant. All markets, if they bring specific needs, are listened to and, when possible, satisfied.”
Automotive Executive Urges Clear, Consistent Green Deal Rules Amid Job Concerns
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A leading figure in the automotive industry is calling on European regulators to establish and maintain consistent rules regarding the transition to electric vehicles, arguing that uncertainty is damaging the sector. The executive, while critical of the Green Deal’s initial conception, acknowledged the industry’s capacity to adapt to firm regulations.
“What is killing the sector is indecision,” the executive stated. “Tell us what are the rules of the game and then keep them: the industry will find a way to adapt.”
The executive expressed concern about the potential job losses associated with a rapid shift to electric vehicle production, estimating that tens of thousands of positions could be affected. The executive also questioned whether the market is currently prepared for a complete transition by 2035, the date when the EU plans to effectively ban the sale of new gasoline and diesel cars.
One suggestion put forth by the executive is to allow the continued sale of plug-in hybrid vehicles after 2035. This proposal, the executive argued, has so far been ignored by policymakers.
“If the rules say that from 2035 you can only sell electric, we will take note of it,” the executive said. “But it means dealing with tens of thousands of lost jobs and a market not yet ready.”
The executive voiced skepticism about the ability of European leaders to make well-informed decisions, stating a preference for clear, stable regulations over short-term fixes like spreading out fines. “At least give certain rules and keep them over time,” the executive urged.
bridging the Gap with Hybrids
The executive emphasized the need for consumer education during the transition and suggested that hybrid vehicles could serve as an important intermediate step. Plug-in hybrids, in particular, were presented as a “win-win solution” that reduces emissions, avoids overwhelming the current charging infrastructure, and protects jobs in the traditional engine supply chain.
“Plug-in hybrid is a win-win solution,” the executive stated.
The executive argued that plug-in hybrids lower emissions,do not bind the consumer to a still insufficient charging infrastructure and protects jobs in the thermal engine supply chain.
The executive concluded by suggesting that anyone who fails to understand the benefits of plug-in hybrid technology “shouldn’t be where it is indeed.”
Denza Showcases Design at Milan Design Week 2025
MILAN – denza, a Chinese automotive brand, is set to display its latest designs at Milan Design Week, a prominent event scheduled for 2025.The company aims to highlight its design philosophy and innovations to a global audience.
The specific models and design concepts to be showcased remain undisclosed. Though, industry observers anticipate a display of Denza’s commitment to blending technological innovation with aesthetic appeal.
Design Week Impact
Milan Design Week is an annual event that draws designers, manufacturers, and enthusiasts from around the globe. It serves as a platform for companies to unveil new products, explore design trends, and network with industry professionals.
Denza’s Design Philosophy
While details are limited,Denza’s participation underscores the growing importance of the Chinese automotive market in the global design landscape.the company’s presence at the event signals its ambition to compete on an international stage.
Further data regarding Denza’s exhibit is expected closer to the event date.
Okay, here’s a Q&A-style blog post crafted to provide value, demonstrate E-E-A-T, and optimize for SEO, based on the provided articles.
Welcome to a deep dive into the world of electric vehicles (evs), specifically focusing on Denza, the premium EV brand under the BYD umbrella.We’ll analyze the challenges and opportunities facing Denza,exploring their strategies for growth and the innovative technologies that set them apart. Let’s jump right in!
Q: What are the biggest challenges currently facing the automotive industry,according to a Denza executive?
A: According to a Denza executive,the automotive industry is operating in a “truly blind” habitat. The primary challenges stem from global trade tensions and fluctuating tariffs, especially those imposed on components. This uncertainty makes strategic decisions, such as the location of manufacturing plants, extremely tough. The executive highlighted that the unpredictability of tariffs creates a “labyrinth” and makes it hard to plan for the future.
Q: How are tariffs impacting Denza’s strategy?*
A: Tar