Disney+
One of Disney’s tricks to promote the growth of its streaming platform Disney+ is to use synchronized theaters + streaming for some movies. But after the “Black Widow” incident, Disney announced that the remaining few unreleased movies that they scheduled to release in 2021 will be released first in theaters, including “Heaven Soldier A Rong / Failed Brain Friends” (Ron’s Gone Wrong, Eternals and the new version of West Side Story.
In addition to “Encanto” (Encanto) which is a shorter 30-day theater exclusive, the above-mentioned unreleased works will all have a “at least” 45-day theater exclusive period, but in what way will it follow? The streaming platform or which platform is listed has not been disclosed. There will be such a change. In addition to the “Black Widow” controversy, there is also the recent “Free Guy” and “Shang Qi” that are the first in theaters to have outstanding results, which proves the income of the cinema. Has recovered from the new crown epidemic. At the same time, there are also chain theaters in the United States that are dissatisfied with the practice of simultaneous theater + streaming. For example, AMC refused to release Universal Pictures movies anymore, so Disney has to make timely adjustments.
Together with Warner’s earlier announcement of returning to the normal theater premiere in 2022, it proves that even if the media giants are working hard to promote their own streaming platform, it seems that there are still many challenges to turn it into the main new film release channel. To face.
