Disney+ Price Increase: Mickey Raises Rates
- Disney+ is increasing its subscription prices in the United States, effective October 12, 2025.
- These price hikes follow a previous increase in December 2023, and are the latest in a series of adjustments across streaming services.
- The price of Disney Bundle options, which include Disney+, Hulu, and ESPN+, are also increasing.
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Disney+ Price Increase: What You Need to Know (September 2025)
Table of Contents
What’s Changing with Disney+ Pricing?
Disney+ is increasing its subscription prices in the United States, effective October 12, 2025. The ad-supported plan will rise to $7.99 per month, while the ad-free plan will cost $13.99 per month. The Premium plan, which includes 4K UHD and Dolby Atmos, will be priced at $19.99 per month. These changes represent a significant increase for many subscribers.
These price hikes follow a previous increase in December 2023, and are the latest in a series of adjustments across streaming services. disney+’s official help page details the new pricing structure.
Bundling Changes
The price of Disney Bundle options, which include Disney+, Hulu, and ESPN+, are also increasing. The Disney bundle Duo Basic (Disney+ and Hulu with ads) will cost $9.99 per month. The Disney Bundle trio Basic (Disney+, Hulu with ads, and ESPN+ with ads) will be $14.99 per month. Higher tiers with ad-free options are also available at increased prices.
| Bundle | Price (Monthly) |
|---|---|
| disney Bundle Duo Basic (Disney+ & Hulu with ads) | $9.99 |
| Disney Bundle trio Basic (Disney+, Hulu with ads, & ESPN+ with ads) | $14.99 |
| Disney Bundle Trio Premium (Disney+, Hulu, & ESPN+ – all ad-free) | $29.99 |
Why is Disney+ Raising Prices?
Disney CEO Bob Iger has cited the need to improve profitability in the streaming division as the primary reason for the price increases. The company is aiming to achieve profitability in its direct-to-consumer business by the end of fiscal 2024. The increases are also attributed to rising content costs and overall inflation. As noted in the original source, speculation exists regarding increased delivery costs for digital content, though this remains unconfirmed.