Dortmund & Coca-Cola: Partnership Extended to 2028
- Borussia Dortmund, the prominent German soccer club, has prolonged its partnership with Coca-Cola, securing the soft drinks giant as a premium partner untill 2028.
- The renewed agreement encompasses brand visibility, product placement, promotional activities, hospitality services, and ticket provisions.
- Andreas Laub, head of partnerships & assets at Coca-Cola Europacific Partners Deutschland GmbH, emphasized the shared values between the two entities.He noted that Borussia Dortmund's passion, authenticity, and...
Borussia Dortmund adn Coca-Cola are set to continue their prosperous collaboration thru 2028, solidifying a long-term partnership that benefits both brands. this exciting progress ensures Coca-Cola maintains exclusive non-alcoholic beverage rights at Signal Iduna park, enhancing the matchday experience for Borussia Dortmund fans.The agreement highlights the shared values and commitment to memorable fan experiences between the club and the global beverage giant. News Directory 3 brings you this exclusive update on how this powerful alliance plans to leverage brand visibility and promotional opportunities. Discover what’s next for this dynamic partnership and the impact it will have at the stadium!
Borussia Dortmund and Coca-Cola extend partnership
Updated June 10, 2025
Borussia Dortmund, the prominent German soccer club, has prolonged its partnership with Coca-Cola, securing the soft drinks giant as a premium partner untill 2028. The Borussia Dortmund Coca-Cola partnership ensures Coca-Cola’s exclusive rights to serve non-alcoholic beverages at home games and events within Signal Iduna Park, covering both VIP and public areas.
The renewed agreement encompasses brand visibility, product placement, promotional activities, hospitality services, and ticket provisions. This extension, brokered by Sportfive, Dortmund’s marketing partner as 1999, underscores the enduring relationship between the club and Coca-Cola.
Andreas Laub, head of partnerships & assets at Coca-Cola Europacific Partners Deutschland GmbH, emphasized the shared values between the two entities.He noted that Borussia Dortmund’s passion, authenticity, and unique fan culture align with coca-Cola’s core principles. Laub expressed enthusiasm for continuing the triumphant collaboration, focusing on creating memorable experiences for fans.
The extension follows Sportfive’s recent deal securing Vodafone as Dortmund’s main shirt sponsor for five seasons, starting in 2025-26. Other commercial ventures this year include a fan-focused partnership with Sports Endeavors, a U.S. e-commerce business, and a regional partnership with Vietnamese firm Kobler through the 2025-26 season.
Coca-Cola remains a major player in global soccer sponsorships. Last month, they announced a three-year sponsorship with the English Premier League, starting in the 2025-26 season. Additionally, Coca-Cola has partnered with the revamped FIFA Club World Cup and extended its long-standing relationship with German soccer’s DFB governing body.
Dortmund’s strong finish in the 2024-25 Bundesliga season, securing a fourth-place spot, guarantees their participation in the UEFA Champions League. This achievement positions them for another financially successful season, building on their recent revenue growth.
Borussia Dortmund stands for passion,authenticity,and a unique fan culture – values that we at Coca-Cola wholeheartedly share,” said Andreas Laub,head of partnerships & assets – Coca-Cola Europacific Partners Deutschland GmbH.
The club’s revenue increased by 22% in the 2023-24 season, driven by their notable Champions League performance, where they reached the final. The Bundesliga side generated €510 million ($560.4 million),a rise of nearly €91 million from the previous year,resulting in a profit of €44.3 million.
What’s next
With Champions league qualification secured and key partnerships in place, Borussia Dortmund aims to build on its financial success and continue delivering memorable experiences for its fans, both on and off the field. The extended Borussia Dortmund Coca-Cola partnership will play a key role.