Dr. Thanchon Advises Government to Clearly Define Soft Power
Date: 26 October 2023
In a recent interview on the program “Khon Kho Khao” broadcast on the satellite TV station “News One,” Dr. Thanchon Chanruang, a respected teacher, director, and playwright, discussed the importance of clearly defining and understanding the concept of soft power in order for the government to effectively promote it without losing sight of its objectives.
According to Dr. Thanchon, soft power should be perceived as a tool rather than a product. It serves as a means to navigate and reach desired outcomes without instilling fear or threats. Unlike hard power, which entails force and territorial conquest, soft power encompasses various aspects, not limited to material goods. Dr. Thanchon raises the question of whether the influx of Korean series, products, and families into our society, as an example, can be viewed as a form of colonization under the lens of traditional theories.
Dr. Thanchon emphasizes that soft power should be understood as a facilitator, guiding us from one point to another without being confined to consumer goods alone. It encompasses emotions, values, beliefs, and trust in others, distinguishing safe zones such as Hollywood movies, which have been a part of our lives since childhood without evoking a sense of threat. Additionally, Dr. Thanchon mentions the influence of practices like Muay Thai and Thai massage, which shape our cultural identity and contribute to soft power.
In regard to the government’s policy of promoting “1 family, 1 soft power,” Dr. Thanchon stresses the need for a clear and complete definition of soft power before implementing any related measures. While the government’s focus on providing career opportunities, knowledge, and a self-reliant economy is commendable, Dr. Thanchon urges that the integration of soft power should be carefully considered. This includes avoiding the creation of competition among individuals vying for careers within the same field. Dr. Thanchon expresses hope for the success of the soft power policy but emphasizes the significance of striking a balance to ensure its efficacy.
“Dr. Thanchon” advises the government before proceeding with policies to promote soft power. it must be clearly defined So you won’t get lost. Reveal your personal thoughts “Soft power” is not a product, but a tool that takes you from one point to another. It’s about swallowing without feeling threatened.
Date: 26 October 2023 Dr. Thanchon Chanruang, teacher, director, and playwright Gave an interview on the program “Khon Kho Khao” broadcast on the satellite TV station “News One” on the topic “Promotion of Soft Power, clearly defining it. The state not to lose its way.”
Dr said. Thanachon at one time that Mr. Definition of soft power To begin with, the government must be decisive in what it defines. The government can define it.
But if you ask me, power is power. It is a diplomatic matter. colonial issues But it is not heavy power that pursues and usurps any land, It is not a matter of goods. The key is that everything is swallowed. as a Korean series On the other hand, they have entered our area a lot, including products, Korean families. If we look at the old theory, is it a form of colonization?
To put it bluntly, soft power is a tool, a device, that takes one point to another. It is not a product, but it takes us to a product. And it’s not just consumer goods. But it also includes feelings, values, faith, and confidence in other people, not us.
Including safe zones like Hollywood movies. We’ve been watching it since we were kids and we didn’t feel threatened by Hollywood. or even international schools It changes in values. Or like Muay Thai, Thai massage, etc.
Dr Thanchon also said that for the policy of 1 family, 1 soft power The definition must be completed first. Then come and review the policy. Now we put it together. They say they will provide careers, knowledge, and a self-reliant economy. This is very good. But how did Soft Power come together? Or it can be divided into branches. But if you go in the same direction, go with the flow. There will be competition for careers amongst themselves. He is rooting for the soft power policy to be successful. You have to find a good balance.
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