Drake Accuses UMG and Spotify of Inflating Kendrick Lamar’s Streaming Numbers

Drake Accuses UMG and Spotify of Manipulating Streaming Numbers for Kendrick Lamar’s Track

On November 25, Drake, through his company Frozen Moments LLC, filed legal petitions against Universal Music Group (UMG) and Spotify. He claims they inflated streaming numbers for Kendrick Lamar’s song “Not Like Us,” a diss track directed at him.

Drake’s lawyers argue that UMG used “bots” and other tactics to boost the song’s popularity. They filed a second legal petition in Texas, stating that UMG executed a plan to make “Not Like Us” a viral hit, harming Drake’s reputation and increasing sales for UMG.

“Not Like Us” has over 916 million streams on Spotify and 179 million views on YouTube. It has also received five Grammy nominations. Drake’s team alleges that the song’s successful spread relied on inappropriate business practices.

UMG responded, denying the allegations. A spokesperson said, “The suggestion that UMG would do anything to undermine any of its artists is offensive and untrue.” They emphasized their commitment to ethical marketing practices.

Drake’s filings also describe a “pay-to-play scheme,” where UMG allegedly funneled money to radio stations, violating the Communications Act of 1934. They claim UMG made undisclosed payments to promote “Not Like Us” on various platforms.

The legal documents reference offensive lyrics in the song. Drake’s team states that UMG could have blocked the song’s release but chose not to. They argue that the lyrics falsely accuse Drake of serious crimes.

Drake’s lawyers believe they have enough evidence for claims of defamation against UMG. However, they need more information to pursue claims of civil fraud and racketeering related to the alleged payola scheme.

Overall, this dispute highlights ongoing tensions between major music artists and their record labels in the streaming era.