At 8 o’clock in the evening of October 20th, JD.com’s 11.11 pre-sale opened, igniting the consumer enthusiasm of Chongqing users. Upstream news reporters learned from JD.com today that among the user groups of different ages in Chongqing, users aged 46-55 have overwhelming spending power. The epidemic has accelerated the digital life process of middle-aged and elderly user groups, with sales of 46-55 year-old users increasing by 69% year-on-year.
Compared with previous years, the trend of consumption upgrading in Chongqing is obvious, showing the pursuit of quality life of Chongqing users. From October 21st to 28th, Chongqing users’ beauty consumption increased rapidly, and the pre-sale turnover of beauty/antioxidant skin care products increased by 357% year-on-year. The pre-sale transaction volume of Beauty Consumption increased year-on-year.
Loving health is a major trend of 11.11 this year, and Chongqing users have a clear trend of loving health. From October 21st to 28th, the turnover of the pre-sale period of health check-ups increased by 134% year-on-year. The pre-sale transaction volume of tonic and tranquilizers, over-the-counter drugs, and nourishing nutrition products increased by more than 50% year-on-year.
11.11 is an opportunity for consumers to pursue a quality of life and to weed their hearts and minds. From the 11.11 sales situation, we can see the trend of continuous consumption upgrading in Chongqing. The transaction volume of gold and silver investment in the pre-sale period increased by 177% year-on-year, the transaction volume in the pre-sale period of home improvement soft decorations increased by 107% year-on-year, and the transaction volume in the pre-sale period of photography and flowers increased by more than 50% year-on-year.
In addition, many consumers are hoarding essential household goods, and the pre-sale turnover of clothing and cleaning products has increased by 291% year-on-year.
Upstream news reporter Sun LeiReturn to Sohu to see more
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