Dyn Media, the German sports streaming platform, is undergoing a significant restructuring, splitting into two distinct sister companies: Dyn Sport and Dyn Media. The move, announced on February 20, 2026, aims to sharpen focus and unlock new growth opportunities in both the consumer-facing streaming market and the broader business-to-business (B2B) sector.
Dyn Sport will assume responsibility for all aspects of the company’s direct-to-consumer operations. This includes securing sports rights, managing marketing initiatives aimed at end-users, and overseeing advertising sales. Essentially, Dyn Sport will be the public face of the streaming service, catering directly to sports fans.
Meanwhile, Dyn Media will concentrate on the technological backbone of the operation. This encompasses platform operations, the production of live and on-demand content, and the development of both editorial and technological solutions for a wider range of clients, including leagues, federations, rights holders, and other media brands. The company is positioning itself to offer its proprietary platform and production capabilities as standalone services.
The reorganization reflects a strategic shift for Dyn, which launched in August 2023. Founder Christian Seifert, who will transition to the role of Executive Chairman and Chair of the shareholders’ committee, explained that the new structure is designed to capitalize on the evolving demands of both sports platforms and technology providers. “Dyn’s new structure reflects this reality and sets an important course for the future,” Seifert stated. “With two clearly defined companies, we are creating the foundation to strategically advance our growth areas – as a logical continuation of what we have built since Dyn’s inception. Together, they form the basis for sustainable growth in the media market.”
The move is particularly geared towards expanding Dyn’s presence in the B2B market. The company has observed growing demand from third parties for its platform and production services, as evidenced by the recent licensing of its Dyn Media Content Desk to the ICON League. This suggests a broader strategy of leveraging its in-house expertise to serve clients beyond its own streaming platform.
Dyn’s streaming service currently focuses on a portfolio of niche sports, including handball, basketball, volleyball, table tennis, and hockey, broadcasting over 3,000 live matches per season. The platform has deliberately positioned itself as a dedicated streaming home for sports often underrepresented in mainstream broadcasting, targeting dedicated fan bases.
The company’s recent rights acquisitions underscore its commitment to this strategy. In late January, Dyn secured exclusive broadcasting rights for Europe’s EHF Champions League (men’s and women’s), and the EHF European League, extending its coverage through 2030. This deal builds upon existing agreements for the men’s and women’s domestic Bundesliga handball competitions in Germany, further solidifying Dyn’s position as a key player in the German handball market. The acquisition of these rights demonstrates a clear intent to deepen its content offering and attract a loyal subscriber base.
Despite the structural changes, the core management team – CEO Andreas Heyden, COO Marcel Wontorra, and Chief Revenue and Marketing Officer Max Ehrhardt – will remain in place, overseeing both Dyn Sport and Dyn Media. This unified leadership is intended to ensure consistent brand management and strategic alignment across both entities.
The split into two companies represents a calculated move by Dyn Media to adapt to a changing media landscape. By separating its consumer-facing streaming business from its technology and production capabilities, the company aims to unlock new revenue streams, attract a wider range of clients, and position itself for sustained growth in the competitive sports streaming market. The success of this strategy will likely hinge on its ability to effectively market its B2B services and continue to secure compelling sports rights for its streaming platform.
