Electronic Arts (EA) stated that “whether or not to use the Frostbite engine is at the discretion of the company’s development team.” Why did I even bother mentioning this?
On the 18th local time, EA introduced Frostbyte’s new logo and brand identity on its official website, stating: “EA’s game teams are free to develop any engine they choose. It’s up to us to make Frostbyte the best choice “. has been stated. Frostbite is a cross-platform game engine developed by EA DICE that has supported several EA franchises.
2008 <배틀필드: 배드 컴퍼니>The Frostbite engine, first introduced via , is an internal engine used exclusively in EA video games starting in 2023. Over the past 10 years, foreign media have analyzed that EA has tried to use the Frostbite engine in as many games as possible . The problem is that although the engine has some strengths such as graphical expression, it has also received harsh criticism for being difficult to develop and difficult to manage.
EA explained the change to the Frostbite brand logo and mentioned its development team’s freedom to choose the engine.
In 2019, Arin Flynn, former general manager of Bioware, a subsidiary of EA, compared the Frostbite engine to an F1 car and said: “We can work very quickly on some elements, but it is very delicate and difficult to manage” . . bioware games <앤섬>When (Anthem) was criticized for various bugs, a former Bioware employee left a comment in foreign media such as Kotaku, saying, “Frostbite is full of razor blades.”
However, Arin Flynn had the experience of saying at GDC 2018 that “the choice (to use the Frostbite engine) was our decision” and that it was not EA’s decision. Please note that not all EA games use the Frostbite engine. Using Unreal Engine 5 <제다이 서바이버>using an improved source engine <에이펙스 레전드> There are examples like:
In this post introducing the Frostbyte rebrand, EA said: “Frostbyte was developed for EA and we are investing heavily in it. This rebrand is not only a visual change for Frostbyte, but also a “new focus on partnerships with our teams and creators.” “We have long been focused on changes that better understand development and technology requirements, provide flexibility for innovation, and create positive experiences for developers,” he said.
Frostbite logo, recently rebranded in 2023.
The layers, which look like contour lines, are said to symbolize the desire to go beyond what is possible when working alone, building on the strengths of others.
The transition from an angular logo to a logo with emphasized curves is
It is said to be a reflection of efforts to provide a smoother experience for both creators and players.
The Frostbite engine recently <데드 스페이스 리메이크>It was also used.
<배틀필드>, <니드 포 스피드>, <드래곤 에이지> This is an engine used in many EA games other than the series.
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