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Eir Broadband Promotion Stopped – €50 Offer Cancelled

Here’s a breakdown of the information provided, focusing on ⁣the key points:

Main Topic: ‍ A ruling by a regulator (likely ComReg, the irish ⁤communications⁣ regulator, though ​not explicitly stated) regarding ⁤OpenEir⁢ (a ​major ⁢Irish broadband provider) and a complaint from ⁤a retailer.

Key Findings of the Ruling:

* ⁤ Gift Card Discounts are Relevant: The ‍regulator ruled that it ​ doesn’t matter ‍ if a price reduction from ‍Eircom (OpenEir’s parent‌ company) is offered as a gift card to a customer rather​ than directly to the retailer. The discount still​ has implications.
* Targeted Discounts Can Hinder Competition: Discounts specifically targeted⁣ at ​areas ‌where a ‌competitor is building a network can discourage investment and harm competition. This is because ⁢it makes it harder for the new competitor ‍to ⁢gain traction.

Context:

* The article mentions “today’s‍ News in 90 Seconds – Friday, October 17”, suggesting this is ⁢a⁤ snippet from a news update.
* The ⁢image ⁢caption states the regulator acted on⁢ a complaint from ​a retailer about OpenEir.

In essence, the regulator ​is ⁤taking a‌ stance against possibly anti-competitive practices‍ by OpenEir/Eircom, even when⁣ those practices are⁢ disguised as customer incentives.

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