Elon Musk’s Daughter Vivian Wilson Mocks Tesla Robots in Desigual Campaign
- Vivian Wilson has stepped into the fashion world with a sharp promotional campaign for Spanish clothing brand Desigual that directly targets her estranged father, billionaire entrepreneur Elon Musk.
- The campaign frames rebellion against rigid automation as a style statement, featuring Wilson striking physical blows against the robots.
- Wilson distanced herself from the Tesla and SpaceX chief after publicly declaring her transgender identity in 2020 and subsequently dropping his surname.
Vivian Wilson has stepped into the fashion world with a sharp promotional campaign for Spanish clothing brand Desigual that directly targets her estranged father, billionaire entrepreneur Elon Musk. According to reports from Vanity Fair España and BioBioChile, the twenty-two-year-old influencer stars in the new lineup by confronting robotic figures bearing a strong resemblance to the humanoid Tesla robots developed by her father’s company.
Vivian Wilson Takes Aim at Tesla Bots in Desigual Campaign
The campaign frames rebellion against rigid automation as a style statement, featuring Wilson striking physical blows against the robots. In the promotional material reported by BioBioChile, she delivers lines such as él fue diseñado para obedecer, yo no
and algunas cosas no están hechas para ser arregladas
to emphasize an aesthetic of personal autonomy. The collaboration breaks away from polished digital perfection to highlight rebellious looks, as detailed by Neo2 Magazine and Europa Press.
A Public Fallout and Rejection of a Tech Fortune
Wilson distanced herself from the Tesla and SpaceX chief after publicly declaring her transgender identity in 2020 and subsequently dropping his surname. According to BioBioChile, their subsequent relationship has been marked by hostility. Elon Musk stated publicly that the woke virus had killed his child, while Wilson chose to step away from her father and his vast fortune to carve out an independent career as a model and digital creator.
Before her transition, Wilson was the eldest heir to the prominent tech executive, who frequently tops global wealth rankings. Despite that background, she has chosen to chart her own course on fashion runways and digital platforms.
Cosmopolitan Interview Exposes Views on Corrupting Wealth
In a recent interview with Cosmopolitan cited by BioBioChile, Wilson addressed her upbringing within a wealthy family and the personal insights she gained from it. Lo he visto con mis propios ojos,
she told the publication regarding the corrupting influence of money. Te cambia, y el deseo de poder corrompe a la gente desde dentro.
She added that the pursuit of endless wealth creates a cycle of greed where nothing is ever enough, calling that transformation one of her greatest fears.
Charting an Independent Path in Fashion and Media
During the same interview, Wilson noted that her family history remains part of her background but asserted clearly that it does not dictate her future. The Desigual partnership builds on that narrative, leveraging her public profile and personal stance on independence to anchor the brand’s latest anti-perfection campaign.
