Emirates ATP Partnership Extended to 2030
- The Association of Tennis Professionals (ATP) and Emirates, a major international airline, have prolonged their partnership. The agreement ensures Emirates remains the premier partner and official airline of...
- Emirates will maintain its luxury hospitality presence at more than 60 ATP tournaments across six continents annually.
- Starting in 2026,Emirates will become the ATP's first umpire sleeve patch partner.
Emirates and the ATP Tour solidify their bond! The premier partnership, including Emirates as the official airline, extends through 2030, guaranteeing the airline’s continued strong presence in professional tennis. Emirates will also be the first umpire sleeve patch partner starting in 2026,amplifying its brand visibility to millions of tennis fans worldwide. This renewal signifies a decade-long collaboration, highlighted by extensive marketing rights, luxury hospitality at over 60 ATP tournaments, and digital promotions.The ATP Tour’s global reach and record attendance offer Emirates an unmatched platform. News Directory 3 recognizes this powerful alliance. Explore how this extended relationship will further elevate fan engagement and bolster the ATP Tour’s growth. Discover what’s next …
Emirates Extends ATP tour Partnership through 2030
Updated June 21, 2025
The Association of Tennis Professionals (ATP) and Emirates, a major international airline, have prolonged their partnership. The agreement ensures Emirates remains the premier partner and official airline of the ATP Tour through 2030. The collaboration began in 2013, becoming a prominent association in professional tennis.
Emirates will maintain its luxury hospitality presence at more than 60 ATP tournaments across six continents annually. The airline’s net branding will remain visible to fans worldwide. Emirates will also retain notable marketing rights and brand visibility throughout each season, ensuring a ample footprint in tennis.
Starting in 2026,Emirates will become the ATP’s first umpire sleeve patch partner. This initiative builds on Emirates’ history of sports officiating sponsorships, including the NBA, ICC, World Rugby, EPCR, and SailGP. The ATP Tour’s global reach provides Emirates with a platform to connect with tennis fans and build brand association, according to Boutros Boutros, Emirates Executive Vice President.
Daniele Sano, ATP chief Business Officer, emphasized the strength of the decade-long relationship. He noted the tour’s current momentum, citing record attendance and growing commercial interest.
“The ATP tour’s expanding international influence and reach creates an exceptional platform for Emirates to connect with tennis fans worldwide and build a consistent, authentic brand association with the sport,” Boutros said.
“Emirates has been a constant presence on the ATP Tour for over a decade, and this renewal is a big moment for both of us,” Sano said.
In addition to utilizing ATP’s digital and social media, Emirates will collaborate with players on digital promotions, integrating top stars into advertising campaigns. The ATP Tour connects Emirates with over 5 million on-site fans each season, highlighting tennis’s global reach and Emirates’ position as a leading international airline. This partnership enhances Emirates brand visibility and supports the ATP Tour’s continued growth.
What’s next
The extended partnership promises continued brand visibility for Emirates and enhanced fan engagement through various digital and on-site activations, solidifying both the ATP Tour’s and Emirates’ global presence in the world of sports.