Looking back at the past, the development of Shanghai Fashion Week and industry-related partners has led to the transformation of China’s fashion development. As one of the participants, Ontimeshow has witnessed the shaping of the city’s cultural memory and is continues to focus on the creativity of China’s young people and build diverse The creative ecosystem drives fashion industry innovation and cultural development. Nowadays, as the global fashion industry enters a new phase of development at the same time as the times, Ontimeshow has also seized this opportunity as a new starting point for its own development. He speaks new words and travels to new territories. based on an international and multi-dimensional industrial perspective, and is open to all rivers. , insisting on empowering the Chinese fashion industry by integrating multiculturalism.
On March 25, 2024, the 20th season of Ontimeshow 2024AW arrived as scheduled at the West Bund Art Center in Shanghai. During the five-day exhibition period, fashionable new ideas blooming like spring flowers were enthusiastically presented. Gathering 157 brands for great exhibitions, Ontimeshow venues have been fully upgraded this season – the four venues A, B, C and D unlock more choices and bring a richer brand matrix, providing promising exhibition and trade opportunities for brands and buyers In communication and ordering experience, it also provides a direct and effective direction for the development of the fashion industry in the new context.
Not only that, Ontimeshow has spread the trend of fashion creativity from the banks of the Pujiang River to the Suzhou River. At the same time, it has opened the Bailian Yanqingli Fashion Center and the Ontime Center located in the Bailian Sihang Science and Technology Innovation Center Warehouse. as exhibition areas, trying to explore the history of the city, A unique new fashion industry scene is being built in the cultural context. Continuously expanding and excelling, Ontimeshow’s efforts to showcase new fashion patterns, incubate design creativity, integrate industry resources and define Chinese fashion culture have never stopped, in order to open new heights.
“Youth shaking power” ——Thrives under a diverse international perspective
As an important feature section of Ontimeshow, Ontimeshow 2024AW’s “YOUNG TALENTS” discovery scheme continues the theme of the previous season “YOUTH POWER” – the power of youth is at the right time, conveying the energetic energy of the new generation of designers, breaking’ r stereotypes and do things that have never been done before.
The nine most influential professionals in the industry, including WWD London/China market editor Zhang Tianwei, Mattori Studio partner Orietta Pelizzari, well-known luxury fashion consultant Federica Montelli, and TX Huaihai Young Power Center director Xu Wenjun, form an international company and various. , A strong expert jury. After their rounds of screening, this season’s “YOUNG TALENTS” discovery program has selected ten emerging designer brands, including five ready-to-wear brands and five accessories brands, to present their design works latest in the YOUNG TALENTS area in Hall A. Among them, they include ZIKONCHEN, a genderless ready-to-wear brand that has been shortlisted for the 2024 Louvre Contemporary Art Exhibition in Paris, France, 27 QUAI GROSMOTT, a footwear brand innovative that has been interviewed and reported by many authoritative fashion media. , and once won the British Goldsmiths Association Craftsmanship and Design Award APPLOGUE, an accessories brand that has won international awards such as It is worth noting that in the first round of this season’s preliminary screening, two independent designer brands CHEN XU and Duoben stand out and were selected by ROOMROOM Showroom to join the Ontimeshow 2024AW order.
Ontime show
Return and Rebuild (or creative return)—Oriental aesthetics build fashion competitiveness
From the last century, international luxury brands have appropriated oriental visual elements, deconstructed traditional cultural symbols and integrated them into their designs. In recent years, domestic original brands have risen rapidly and become popular topics in the market by using powerful national style elements such as product features and traffic passwords The revival of oriental aesthetics that will sweep through China’s fashion consumer market in 2024 at a surprising speed and scale may already have clues about its event. With the profound changes in social values, spiritual core and consumer culture, the revival of oriental aesthetics is not so much a trend as it is becoming a competitive force for Chinese fashion to enter the world stage.
At the same time, more and more independent Chinese designers provide personal interpretations of oriental aesthetic styles, and their research and creation methods that reflect Chinese humanistic expression through fashion are becoming more and more mature and multi-dimensional. In this season’s Ontimeshow, brands such as QIUHAO, Puzhenji, ANGEL CHEN and some new brands have quietly but remarkably applied small microcosms, symbols, totems, patterns, and colors of thousands of years of cultural heritage, crafts, etc. free. In addition to the designer’s contemporary design language, they integrate into another unique expressive language of Chinese fashion.
Ontime show
QIUHAO exhibition hall
Ontime show
Puxianji Exhibition Hall
Dance with the city—Creating narrative scenes of urban future fashion
Rivers are an important symbol and resource for urban development. In the global trend of cities returning to the riverside, the historic buildings that are scattered in the space on the banks have been revived again, and have gained a youthful, energetic and uninhibited vibrancy of the creativity that flows in the city. In the non-stop history Redefining the value of your existence in the picture. Traveling through the river of time, Ontimeshow spreads the trend of fashion creativity from the banks of the Pujiang River which has been established for many years to the banks of the Suzhou River, opening the Bailian Yanqingli Fashion Center and Ontime in the Bailian Sihang Warehouse Science and Technology Innovation Center as well with West Bund West Art Center. As an exhibition area, Canolfan seeks to build a unique fashion narrative scene in the historical and cultural context of the city.
Located on the first and fourth floors of the Sixing Warehouse at No. 1 Guangfu Road, Ontime Center provides a space that integrates humanities, fashion, aesthetics, lifestyle and many other values as a carrier and container, with’ the aim of becoming an amplifier of the world’s fashion trends and The hub of urban creativity. During Ontimeshow 2024AW, independent designer brand deepmoss will bring this eight-day autumn and winter 2024 booking fair.
Starting from the Eight Hundred Show in Jing’an, he stopped in Datongfang, Shanghai Xintiandi, and West Bund Art Center. With the expansion of new business, he went to Bailian Yanqingli Fashion Center, and now he has expanded to Ontime Center Sihang Warehouse near the Suzhou River – Ontimeshow After its ten years, it has also participated in the construction of a vibrant urban fashion culture scene with a broad vision and diverse narratives. It is inspired by the cultural context of contemporary Chinese cities, incorporates stories of young Chinese creativity, and showcases a Chinese fashion language that aims to break conventional patterns. “Real fashion always comes from what’s happening in society.” Ontimeshow also hopes to follow the path of urban cultural development and continue to explore the fashion expression of the city, because this expression which includes the body and the clothes is an analysis of the present and the impact on the city Looking forward to the future.
Ontime show
#Ontimeshow #2024AW #Talking #traveling #places
/cloudfront-ap-northeast-1.images.arcpublishing.com/chosun/TJVQ3LVPPBC4HAH5URKSNZ4EBI.PNG?fit=300%2C300&ssl=1)
