Enchanted Land of Ice and Snow: Heilongjiang Province’s Breathtaking Showcase at the 3rd Digital Trade Fair

The third Global Digital Trade Expo (hereinafter referred to as the “Digital Trade Expo”) held in Hangzhou is in full swing. Entering the digital entertainment exhibition area of the Hangzhou Convention and Exhibition Center, the Heilongjiang ice and snow cultural tourism image display area with the theme “Longjiang Fairies, Crown of Ice and Snow” is impressive and world snow, clearly shows the wonder-like scenery and beauty of ice and snow The magnificent art culture of ice and snow. Guests from all over the country came together for a warm and bright winter date.

With unique ice and snow resources and naturally created ice and snow scenery, Heilongjiang is the first province in the country to develop and operate the ice and snow industry, and is also the birthplace of China’s modern ice and snow industry. After years of exploration and development, the ice and snow industry has injected new momentum into the high-quality development of Heilongjiang Province. snowy land” to “mountains of gold and silver”.

The Heilongjiang Provincial Department of Culture and Tourism unlocks the top ten theme games for ice and snow tourism in Heilongjiang for guests. Among them, “Ice and Snow Park” theme gameplay is the first to recommend Harbin Ice and Snow World to experience an ice and snow fantasy journey. Harbin Ice and Snow World is like a dreamy ice and snow kingdom, attracting countless tourists every year to appreciate its unique charm. In July this year, Dream Ice and Snow Museum, an important venue for Harbin Ice and Snow World’s four-season ice and snow project, opened to welcome guests, making year-round enjoyment of ice and snow a reality. During the upcoming National Day Golden Week, Harbin Ice and Snow World will host a series of performances such as the National Day Gala “Celebrating the Birthday and Chasing Dreams of Ice and Snow”. In addition to the great singing and dancing performances, the fantastic firework show and the cool and dynamic drone performance will also stage a dream show that integrates technology and art in the Ice City night.

Heilongjiang is not only a big province for ice and snow culture and tourism, but also a strong province for ice and snow sports. As the largest comprehensive winter sports meeting in Asia, the Asian Winter Games is not only an international platform to showcase the level of ice and snow sports for Heilongjiang Province, but also an opportunity to develop the ice and snow sports industry. Heilongjiang Province continues to explore new usage scenarios for ice and snow sports, actively develops mass ice and snow sports, and promotes the ice and snow sports industry to a new level. Heilongjiang Provincial Department of Culture and Tourism creatively launched the “Asian Winter Ice and Snow” themed game, focusing on recommending Yabuli Ski Resort, Heilongjiang Qiqihar Stadium, Shuangya Mountain Cradle Sacred Mountain Ski Resort, Yichun Tieli Riyuexia Ski Resort, Short Ski Resort Qitaihe Speed skating championship hall, Bei’an Ice Hockey Stadium, Daxinganling Yingshanhong Ski Resort. In this cold winter, the desire to chase ice and snow will light the fire in our hearts.

In the exhibition hall, the “Heilongjiang gifts” attracted the attention of the guests. There was an endless stream of people coming to check. Some stopped to admire, and some patiently asked to buy. . “Heilongjiang Gifts” is the official public brand of Heilongjiang provincial tourism products. The products on display this time are all from the “Heilongjiang Gift Selection Library”, which can be said to be the best among the best. and outer packaging with Longjiang characteristics The ice cream, the “black bean cake” that won the gold medal in the China Specialty Tourism Product Competition … small gifts that carry Longjiang’s profound cultural heritage and unique regional characteristics have made more of people feel the charm of Heilongjiang and inspire people to have a better understanding of Heilongjiang.

During this digital trade fair, the Heilongjiang Province exhibition group held a special event to promote new cultural tourism usage scenarios to promote Heilongjiang’s rich tourism resources and comprehensively show the fruitful results of the development of Heilongjiang’s cultural tourism industry. (Wang Xinlei, Lu Ang)