Samsung Electronics Chairman Encourages Business Expansion in the Middle East
By Seong-guk Park | [Date]
Chairman Lee Jae-yong of Samsung Electronics recently embarked on a tour of the Middle East, visiting Saudi Arabia, Egypt, and Israel during the Chuseok holiday. His primary objective was to provide support and motivation to local Samsung executives and employees while also discussing potential business opportunities in the region.
As part of his itinerary, Chairman Lee visited the NEOM eco-friendly smart city project in Tabuk Province, Saudi Arabia. Samsung C&T is currently involved in the construction of the Neom mountain tunnel at the site. During his visit, Chairman Lee closely examined the progress made on the project, reaffirming Samsung’s commitment to environmentally conscious infrastructure development in the Middle East.
Prior to his arrival in Saudi Arabia, Chairman Lee paid a visit to the Samsung Electronics factory located in Beni Suef, Egypt. His purpose was to inspect the production site for televisions and mobile devices. This endeavor underscores Samsung’s dedication to providing high-quality products across various international markets.
In addition, Chairman Lee had a productive meeting at the Samsung Israel Electronics Research and Development Center. The discussions revolved around collaborating with local start-ups and assessing investments in emerging technologies. This engagement emphasizes Samsung’s commitment to fostering innovation and supporting technological advancements in the global market.
During his interactions with executives and workers, Chairman Lee expressed his appreciation for their dedication while working abroad during the holiday period. He also encouraged them to embrace the challenges ahead and to embody the spirit of “Global Samsung,” recognizing their pivotal roles in shaping the future of the company.
Chairman Lee’s initiative to visit overseas business sites and engage with global company CEOs during significant holidays dates back to 2014. Such actions illustrate his commitment to thriving in the international market and ensuring the success of Samsung Electronics on a global scale.
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The construction of the Neom mountain tunnel in Saudi Arabia is encouraged
Discussion on business expansion in the Middle East
▲ Chairman Lee Jae-yong takes a commemorative photo with Egyptian factory executives and workers
Samsung Electronics Chairman Lee Jae-yong (center, top row) takes a commemorative photo with executives and local workers at Samsung Electronics’ TV and mobile factory in Beni Suef, central Egypt, on the 1st (local time). Provided by Samsung Electronics Samsung Electronics Chairman Lee Jae-yong visited three countries in the Middle East, including Saudi Arabia, Israel, and Egypt, during the Chuseok holiday to encourage local Samsung executives and employees and review business matters. Since 2014, Chairman Lee has been conducting ‘holiday global field management’ for 10 years, meeting overseas business sites and CEOs of global companies during the Lunar New Year and Chuseok holidays.
According to Samsung Electronics on the 3rd, Chairman Lee visited the ‘NEOM’ eco-friendly smart city mountain tunnel construction site where Samsung C&T is involved in Tabuk Province, northwestern Saudi Arabia, on the 1st (local time) to check the progress.
After encouraging executives and workers working hard overseas during the holidays, Chairman Lee discussed with key executives ways to expand business in the Middle East, which is undergoing a revolution through ‘de-oil’ ‘, including Neom Saudi Arabia. At this event, he said, “Although we are currently struggling away from our families in a foreign country, let us take on the challenge boldly with the mindset that we are at the forefront of where the future lies ‘Global Samsung’ at stake. “
Before his visit to Saudi Arabia, Chairman Lee visited the Samsung Electronics factory in Beni Suef province, central Egypt, on the morning of the 1st to inspect the TV and tablet production site, and on the 28th of last month, he visited with the Samsung Israel Electronics Research and Development Center to discuss local start-ups and the status of investment in new technologies.
Reporter Seong-guk Park
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