Won Bin, TOP’s advertising contract expires at the end of January
Devastated by the agency’s immediate reply, “Confirmation required”
The Maxim model also replaced Lee Na-young with Park Bo-young
Dongseo Food “TOP successor model undecided”
“If you were only coffee, this person would be my coffee.”
This line, which appeared in the TOP Maxim love triangle advert released in 2010, was mentioned as a buzzword among the public at the time and caused quite a stir.
According to the entertainment industry on the 26th, Won Bin’s contract as a top advertising model for Maxim recently ended. The day before, the news came that the Maxim Mocha Gold contract of his wife and actress Lee Na-young had expired.
Park Bo-young recently replaced the model for Dongseo Foods ‘Maxim Mocha Gold’, Korea’s representative coffee blend. Lee Na-young has been working as a Maxim Mocha Gold model for 24 years.
Since 2008, Won Bin has worked with leading domestic actresses such as Shin Min-ah, Yoo In-na, Shin Hyun-bin, and Cha Ye-ryun, and has been Maxim’s long-standing top model for about 16 years.
According to an official, it has been confirmed that Won Bin’s advertising contract with Maxim TOP expires at the end of January. Wonbin Maxim TOP, who has been active as an advertising model for Maxim TOP, is short for ‘The Original Passion for coffee’, and is a rich espresso coffee that can be easily enjoyed using 100% Arabica beans. , the highest quality coffee beans , using Dongseo Foods know-how, pressurized extraction method.
New face Park Bo-young’s Mocha Gold commercial was filmed last month. Dongseo Foods is famous for being a brand that maintains models for a long time. Ahn Seong-gi signed a contract with Dongseo Foods in 1983 and has worked as a model for all brands including instant coffee and canned coffee, setting a record for the longest serving model in Korea.
Unlike Lee Na-young, who appeared in a drama in 2019 after a long break after marriage, Won Bin has not done any work since the 2010 film ‘The Man From Nowhere’, raising questions. There have been rumors of casting discussions for various works, but in the end, they didn’t happen in the end, and he hasn’t been seen outside of commercials, so he’s rarely mentioned among fans.
Eden Nine, Won Bin and Lee Na-young’s agency, declined to comment on inquiries about the termination of Won Bin’s contract, saying, “Confirmation is required.” However, an official from Dongseo Foods told Hankyung.com, “It is true that the contract with Won Bin for the Maxim TOP commercial has ended. At this time, nothing has been decided regarding Maxim’s follow-up commercial TOP.”
Coincidentally, when Won Bin and Lee Na-young withdrew from the coffee commercial in which they had been acting as long-standing models, fans expressed that they predicted that they would now like to meet each other in new work.
Lee Mi-na, Hankyung.com reporter helper@hankyung.com
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