Epson emphasizes the new technology of inkjet printers, Heat Free, to answer the question of sustainability. Aim to stop selling laser printers in ASEAN by 2023, ready to move towards printing, scanning, paper recycling solutions for digital transformation and environmental sustainability.
On December 15, 2022, Mr. Junkichi Yoshida, Chief Operating Officer of Printing Business, Seiko Epson Corporation, that Epson is in a period of change. Being able to meet the changing needs of customers around the world.
During the last year, the company has adjusted the vision of the organization. Named Epson 25 Renewed, it aims to create sustainability by leveraging Epson’s strong innovation.
“Epson aims to become a Carbon Negative organization without using underground (fossil) resources by 2050, reducing the environmental impact of our products, services and supply chain. including adopting a sustainable circular economy system and investing in new processes related to the environment”
The goal is divided into four areas:
1.Decarbonization or reducing carbon emissions By transitioning to renewable electricity in Epson manufacturing facilities worldwide by 2023.
2. Closed Resource Loop or using resources in a closed loop reducing the use of worthwhile resources also by reducing the size and weight of the product Focus on using recycled materials and extending service life
3. Design products that help customers reduce their environmental impact. designed to use less power Reduce the number of consumables and components.
4. By reducing waste caused by using analogue printers by turning to digital printers in the office at a commercial or industrial level, and finally, which is the side where the company invests the most is to develop technology for the environment
Heatless technology in the printer reduces carbon emissions
Mr Yoshida also introduced Epson’s new technology, Heat Free Technology, which reduces energy consumption and releases heat in printers by more than 90%, which will be a way to grow business in the future. Epson has set a vision for business operations, focusing primarily on business and corporate customers.
Epson will not only offer effective products or services. but it must also create sustainability for business, society and the environment What Epson, as a world leader in printing technology, Heat-Free technology, is a non-thermal printing technology. Help reduce heat emissions, including carbon emissions. It also helps to reduce energy consumption in the office as well.
“According to a general office energy consumption survey, printers are fourth in terms of energy consumption after air conditioning, lighting and computers. Therefore, adopting Heatless technology which can save up to 85% more energy than laser printers will help businesses save much more costs.”
Mr. said Yoshida also stated that Epson has decided to start selling and distributing laser printers worldwide. And focus more on developing inkjet printers that can create long-term sustainability for businesses, society and the environment.
Mr. Xiu Jin Kiat, Regional Managing Director, Epson Southeast Asia, said that in Southeast Asia today. Epson has offices in 10 countries, six solution centers and seven manufacturing facilities.
“The vision for the future has influenced the development of Heatless technology and paper recycling solutions. For example, Epson business inkjet printers are compared to laser printers. It can reduce energy consumption more Thus increasing the value of the investment for customers. It also has fewer components inside the machine. Produces less e-waste and emits less carbon dioxide.
while Epson’s PaperLab is the world’s first dry paper production system. Turning used paper into new paper with Epson’s Dry Fiber Technology is an on-demand solution that enables businesses to reduce their impact on the environment. by recycling the paper used in the office”
“Therefore, to move forward on this vision Epson therefore announced that it would stop selling and distributing laser printers in South East Asia by the end of December 2023 and will focus on Heatless inkjet printers.
And technology development for sustainability from now on and today the company will also launch new products in the business printer group. This will increase the choice of high quality environmentally friendly printing in the office and create sustainability for the business as well,” said Xiu Jin Kiat.
Don’t be afraid of the trend of paperless work.
Mr Yoshida told reporters. “Prachchart Turakij” said that the trend of digital transformation has in various organizations. throughout the Asia-Pacific region Affects the idea of reducing the use of paper in the organization or Paperless. This direction of change does not affect Epson as a person in the printing industry.
“There has been talk of going paperless for over 20 years, but even today we still can’t stop using paper. And in many parts, especially in new economic countries, the emerging market still has a growing demand for printers. However, if you look at every industry Be it logistics, finance or education, you still need paper and a printer.
but still Epson sees digital transformation as important, paperless as important. So we have good scanner technology to fulfill this part. Scanners are the key to digitizing documents. In addition, in matters of sustainability We also have the world’s first complete paper recycling solution. With the technology available, it will eventually complement each other. in terms of printing or using paper We always repeat that we print as needed. and use recycling solutions.”
Mr Yanyong Muneeongkoltorn, Executive Director of Epson (Thailand) Co, Ltd, said that the market share of laser printers And inkjet printers varies from country to country. Countries with large economies tend to have more than 50% or 70% of the share of laser printers. In the case of Thailand, the share of inkjet printers is higher, at 70%.
Epson’s Heat-Free technology allows inkjet printers to achieve similar or better speed and resolution than laser printers. And it is also very popular in all markets in the southeast region. Until occupying the number one market share of inkjet printers in the last year This also reflects the market trend which places more emphasis on environmentally friendly products.
