An English Wall: Understanding the Recent Recall of Eyüp Sabri Tuncer’s Cologne

During the pandemic, Eyüp Sabri Tuncer experienced significant growth and expansion in exports, but the company recently faced an emergency recall order from the European Union for its cologne.

The recall was issued due to concerns that the products could potentially harm pregnant women and unborn babies. A total of 16 products in various bottle sizes were affected by the recall.

The European Union cited the presence of Butylphenyl Methylpropional (Lilial) in the products as the reason for the recall. However, Eyüp Sabri Tuncer emphasized that the company had fully complied with the EU’s regulation and was no longer using this ingredient in its products.

The company updated its formulas in line with the ban and stopped selling products containing the ingredient in March 2022. Eyüp Sabri Tuncer assured the public that all current products on the market are safe and of the highest quality.

Engin Tuncer, Chairman of the Board, explained that the recalled products were manufactured before March 2022. He stated, “Our logos were different four years ago. If you look at the images, the products have rectangular logos. So, these are certainly products made before 2022.”

Tuncer added that the ingredient banned in 2022 has been used in cosmetics worldwide for years. “This raw material was used freely in all cosmetic products worldwide before March 2022, including all the luxury perfumes you see on the market. Presenting it as if it were a new product is misleading because these were produced before 2022.”

Tuncer emphasized that the company is confident in its products and has always complied with cosmetics laws in Turkey and worldwide. He stated, “There has never been, and never will be, anything in our products that violates cosmetics laws.”

Regarding the recall process, Tuncer explained that the products in question were immediately recalled after the European Union’s decision in 2022. “Not only us, but the retailers also knew that the products had to be returned. This was a controlled process, and it did not resurface until now.”