Euroleague Signs Sport24, Names Alvarez Digital Chief
- * Partnership: euroleague Basketball has signed a broadcast partnership wiht Sport24 in Greece.
- * Expansion: The EuroLeague will expand to 20 teams for the 2025-26 season, starting September 30th.
Here’s a breakdown of the key details from the provided text:
Euroleague Basketball Broadcast Deal (Greece):
* Partnership: euroleague Basketball has signed a broadcast partnership wiht Sport24 in Greece.
* Sport24’s Role: Sport24 becomes the official premium media partner,providing live coverage of EuroLeague and EuroCup competitions.
* Coverage Details: This includes live games, news, reports, statistics, scores, interviews, highlights, and fan engagement initiatives on a dedicated Euroleague Basketball section of Sport24.
* Term: The deal covers the 2025-26 and 2026-27 seasons.
* Broker: The deal was brokered by IMG.
Euroleague Basketball News:
* Expansion: The EuroLeague will expand to 20 teams for the 2025-26 season, starting September 30th.
* Final Four: Athens, Greece will host the Final Four in May 2026 (first time in almost 20 years).
* MENA Deal: A new partnership with Dubai Media covers the MENA region for five seasons.
* New Executive: Marta Alvarez (formerly of Amazon) has been appointed as the new Chief Digital Officer.
* Alvarez’s Role: She will lead digital and technology strategy, focusing on fan engagement, innovation, and commercial opportunities. She will also be on the Executive Committee.