Expedia & Liverpool FC: Red at Heart Campaign

News Context

At a glance

Liverpool FC and Expedia Group have partnered on a new marketing campaign featuring manager Arne Slot.
Marvin Sordell, a judge for the Sport Industry Awards 2025, also appeared on The Game Plan podcast.Readers can Subscribe to the Sport Industry Daily for further updates.

Liverpool FC & Expedia Group Launch New Campaign with Arne Slot

Liverpool FC and Expedia Group have partnered on a new marketing campaign featuring manager Arne Slot. The campaign,created by agencies SWOOP and ONEIGHTY,aims to expand Expedia’s presence in european football.

Key Facts:

Partnership Duration: Expedia has been a partner of liverpool FC as 2020.
Campaign Reach: The hero film has already garnered over 5.4 million impressions in the UK.
Branding: Expedia branding is prominently displayed on the sleeves of both the men’s and women’s team matchday shirts.
Agency Involvement: SWOOP and ONEIGHTY were responsible for the campaign’s creation.
Positive Feedback: Marvin Sordell (SWOOP) highlighted the campaign’s prosperous blend of emotion, storytelling, and product placement.

Partnership Details & Timeline

Partner	Role	sence
Expedia Group	Official Partner & Shirt Sponsor	2020
Liverpool FC	Football club Partner	2020
SWOOP	Creative Agency	(Campaign Launch – Date Not Specified)
ONEIGHTY	Production Company	(Campaign Launch – Date Not Specified)

Marvin Sordell, a judge for the Sport Industry Awards 2025, also appeared on The Game Plan podcast.Readers can Subscribe to the Sport Industry Daily for further updates.

Worth a look

Expedia & Liverpool FC: Red at Heart Campaign

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