Gucci’s Lee Jung-jae Explores the Origins of the Brand Through World Travel
Gucci’s global brand spokesperson and “Squid Game” actor, Lee Jung-jae, has brought the essence of Gucci Valigeria’s latest world travel campaign to life. Taking us on a captivating journey through London’s iconic Savoy Hotel, he reveals the brand’s origin story with great finesse.
In a striking photograph, Lee Jung-jae elegantly showcases a travel bag against the backdrop of the Savoy Hotel’s mesmerizing neon lights. This image pays homage to the very place where Mr. Guccio Gucci drew his initial inspiration from travel. The Savoy collection blends classic elements seamlessly, incorporating the signature GG pattern, representing the brand’s founder, and the webbing symbolizing the equestrian culture. Through its exquisite design, the collection reveals how Gucci has successfully adapted and evolved over the past century, while staying true to its original vision. The range further boasts beautifully crafted seasonal limited travel products that exemplify the brand’s innovative spirit. Notably, the travel bags are meticulously crafted with rare leather materials, such as crocodile leather, showcasing the pinnacle of Gucci’s craftsmanship.
In the next scene, Lee Jung-jae stuns in a beige Gucci suit jacket adorned with classic elements such as the iconic green, red, and green webbing, along with stylish horse patches on the pockets. Paired with vibrant wine-red suit trousers, the ensemble exudes a modern and sophisticated aesthetic. With effortless flair, he effortlessly holds the Gucci Savoy collection’s small suitcases in one hand and the matching large travel bags in the other. The visual harmony is simply captivating. Both the suitcase and travel bag feature the timeless blue and beige GG Logo, a classic color scheme inspired by the brand’s archival collection, thereby encapsulating the historical essence of Gucci’s design.
The final act takes us to the grand Gucci Royal Suite within the Savoy hotel, adorned with furniture from the Gucci Décor series. This striking image advertisement not only celebrates the present achievements of the brand but also delves into its illustrious past. It offers viewers a glimpse into Gucci’s rich heritage, as showcased through the Gucci Savoy collection, the latest Gucci Porter collection featuring the iconic GG letters, the web-embellished aluminum bags crafted in collaboration with FPM Milano, and the exquisite wardrobe bags that exude magnificence.
Gucci global brand spokesperson and “Squid Game” actor Lee Jung-jae appeared on the scene to interpret a series of Gucci Valigeria’s latest world travel image ads, traveling through London’s century-old Savoy Hotel, to explore the brand’s origin story.
In the large photo, Lee Jung-jae carries a travel bag in front of the Savoy Hotel’s signature neon lights, paying homage to the place where Mr. Guccio Gucci was first inspired by travel. The Savoy series, infused with classic elements, uses the GG pattern symbolizing the initials of the brand’s founder and the webbing symbolizing the equestrian culture in the bag design, showing that the brand has innovated and changed based on the original vision in the last hundred years Beautifully designed bags. Seasonal limited travel products echo the innovative spirit of the brand; travel bags made from rare leather materials such as crocodile leather showcase the brand’s high point of craftsmanship.
The second act came to the exquisite and luxurious corridor inside the Savoy hotel, Lee Jung-jae wore a beige Gucci suit jacket with classic elements such as green, red and green webbing and horse patches on the pockets, along with suit trousers wine red, the visual effect is even more impressive Modern and neat. Holding the Gucci Savoy series of small suitcases in one hand, and the same series of large travel bags in the other, the action is filled with extraordinary charm. The suitcase and travel bag are timelessly paired with a blue and beige GG Logo, a classic color scheme drawn from the collection’s archives, reflecting the historical origins of the brand’s design.
The third act came to the main Gucci Royal Suite in the hotel, where furniture from the Gucci Décor series was used. This image advertisement not only explores the present of the brand, but also revisits the glory of the past, and also focuses on the origin story of the brand to continue in the Gucci Valigeria series. The images show the heritage-infused Gucci Savoy collection, the new Gucci Porter collection with the letters GG, the web-embellished aluminum bags created in collaboration with FPM Milano, and even splendid wardrobe bags.
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