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Exploring the Recent Popularity of Dialect Content: From Traditional to False Dialects

“Diversity and local color are emphasized and the response is positive… It feels ‘hip'”

“Kkalkkihane” and “Ii” are popular dialects… “False dialect” is also popular.

[유튜브 채널 ‘쿠팡플레이’ 캡처. 재판매 및 DB금지]

(Seoul = Yonhap News) Reporter Lee Mi-ryeong = “How about ‘Goodbye’? They say ‘I’m sorry'”, “How about ‘No’? ‘Eunjiye~'”

“The word ‘Ii’ used in Chungcheong Province can be used in various ways: positive, negative, angry or admiring of something.”

Dialect-based video content has recently become popular among the MZ generation, especially on social media such as YouTube and Instagram.

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Mainly, “dialect teachers” on social media provide humorous information about how certain words or phrases are expressed in various regions such as Gyeongsang-do, Jeolla-do, and Chungcheong-do, using humorous codes. In this way, the popular dialect was introduced into television comedy programs in the early 2000s. There seems to be a resurgence in popularity.

Mr Kim (30), an office worker and native of Seoul, said: “It’s interesting that even in Gyeongsang province, different dialects are used depending on the city, such as Daegu or Busan.” He added: “I ask my colleagues from the province if they actually use that dialect and try to imitate it.”

Mr Jo (29), born in Busan and moved to Seoul as a child, has always lived in Seoul: “I often see the dialect my parents use because it’s strange and funny because it’s used in comedies,” he said. “I asked my family if the dialect I didn’t know was actually used.” “There were enemies,” he said.

“Kkalkkihane” and “Ii” are popular dialects… “False dialect” is also popular.

[유튜브 채널 ‘하말넘많’ 캡처. 재판매 및 DB금지]

The video “Special Lesson on Gyeongsang-do Dialect” on the YouTube channel “Hamalnumul” exceeded 1.3 million views, and comedian Kim Doo-young appeared, explaining Chungcheong-do in various situations such as “When food is not it’s tasty” and “When you order another bottle of soju at the restaurant.” Even videos that introduce dialect expressions have hundreds of thousands or millions of views.

In the videos, netizens who live in the area or who have parents from the area left comments such as: “I actually use it a lot and I sympathize with it” and “It’s amazing to hear what my aunts say during the holidays.”

In particular, unlike the past in which comical and out-of-fashion images were emphasised, there is an increase in content that adequately enhances the ‘taste’ of dialect and uses it exquisitely to adapt to the situation, gaining sympathy among those who use dialect.

Mr Lee (36), who is from Daegu and works in Seoul, said with a smile: “I had no hesitation in using dialect in the past, but these days I feel proud because it seems that dialect has become a part of my personality and charm.

As dialects became more popular, randomly invented “false dialects” also appeared.

On the “Pisik University” YouTube channel, which has 2.87 million subscribers, a video of comedian Lee Yong-ju speaking in “fake Gyeongsang dialect” was so popular that it surpassed 5 million views. It is a comic video in which “sleepy” is said to be “sleeping well” in Gyeongsang Province, or “cockroach” is “bakussakkulppa”.

“Kkalkkihane” and “Ii” are popular dialects… “False dialect” is also popular.

[유튜브 채널 ‘피식대학’ 캡처. 재판매 및 DB금지]

Jeong Deok-hyeon, a pop culture critic, said: “The emotional characteristics of each region are expressed through dialect, creating empathy and laughter. In the past, when dialect was used in comedies, some people considered it a degrading act for the region, but recently, it has actually been “By emphasizing the color of the region, it has added a favorable atmosphere of acceptance,” he said.

Koo Jeong-woo, professor of sociology at Sungkyunkwan University, said: “Diversity has become an important social value, and at the same time, like the retro trend, dialects seem to give the feeling of being ‘trendy’ (a slang term for sophisticated and modern),” adding: “The dialects of various regions, not just specific regions, “As dialects are used in a variety of horizontal contexts, resistance (towards the use of dialect in the media) seems to disappear, ” He explained.

already@yna.co.kr

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2024/02/12 07:30 Posted

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