FEFCA Disagrees with Proposal for Ban on Film Reviews
Kochi: The Film Employees Federation of Kerala (FEFCA) has expressed its disagreement with the proposal to impose a ban or time limit on film reviews. However, the association acknowledges the need to address certain issues related to film reviews. These include body shaming, caste and race accusations, gender-based criticism, and the dissemination of false information about films and filmmakers.
In response to these concerns, FEFCA and the Producers Guild have jointly decided to form a committee that will provide legal aid to those affected by such incidents. The aim is to protect the reputation of films and the integrity of the filmmaking process.
In addition, the Producers Association has informed FEFCA about its plan to create a list of approved marketing agencies and online platforms for film promotion. It is also proposed that only the public relations officers (PROs) who are members of FEFCA should be involved in promotional activities. This decision comes as a response to recent instances of financial fraud in the online and digital marketing sector.
These decisions were made during a discussion between FEFCA leadership, representatives of member organizations, and officials of the Kerala Film Producers Association. The meeting, held on October 31 and November 1, addressed the evolving landscape of cinema marketing in the digital age. The discussion was attended by digital marketing coordinators and representatives from online platforms who do not belong to FEFCA.
The joint efforts of FEFCA and the Producers Guild reflect their commitment to ensuring a fair and ethical environment for film promotion and reviews. By addressing concerns related to defamatory practices and fraudulent marketing, the industry aims to uphold its integrity and protect the interests of filmmakers and audiences alike.
(Editor’s note: The original text has been edited and refined to meet journalistic standards and present the information in a clear and unbiased manner.)
Kochi: FEFCA has clarified that it does not agree with the proposal to impose a ban or time limit on film reviews. However, in the name of reviews, body shaming, caste, race, gender accusations and personal assassination, defaming the film and filmmakers by providing false information, etc. cannot be ignored, and FEFCA and the Producers Guild have decided to do that. form a joint committee to provide legal aid to those affected in such cases.
The Producers Association also told FEFCA that they will prepare a list of marketing agencies and online platforms that the producers must contract with for film promotion as well as the PROs that are members of FEFCA FEFCA accepted and the organizations that are members of the Association of Producers’ proposal that promotional activities should be done with those on the list. This was based on the discovery that large scale financial fraud was taking place in the online and digital marketing sector.
Decisions were taken in a discussion held by FEFCA leadership and representatives of member organizations like FEFCA Directors Union, FEFCA Writers Union, FEFCA Production Executive Union and FEFCA PRO Union with officials of Kerala Film Producers Association on October 31 and November. 1 regarding new era cinema marketing. The discussion was attended by digital marketing coordinators and representatives of online platforms who are not members of FEFCA.
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