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FirstBank Launches Ninth Digital Xperience Centre at University of Benin
The Chief Executive Officer of First Bank of Nigeria Limited, Mr olusegun Alebiosu, has said the bank’s Digital Xperience Centre initiative is part of a broader effort to redefine how banking connects with education, technology, and the wider community, while improving customer experience without leading to job losses.
Alebiosu stated this during the launch of a new Digital Xperience Centre at the University of Benin, Edo State. The facility is the ninth Digital Xperience Centre established by FirstBank across the country, marking another step in the bank’s ongoing digital transformation drive.
What are Digital Xperience Centres (DXCs)?
According to the FirstBank chief executive, the Digital Xperience Centres, popularly known as dxcs, are designed to serve as gateways to a smarter, faster, and more personalised banking experience for customers. He explained that the centres are equipped with cutting-edge digital technology and modern self-service terminals that allow customers to carry out a wide range of banking transactions with ease, speed, and high security.
Addressing Concerns About Job Losses
Addressing concerns that increased digital banking could lead to staff layoffs, Alebiosu dismissed such fears, stressing that the centres are meant to complement traditional banking halls rather than replace them. He said the growth in customer numbers and demand for banking services has continued to outpace the expansion of physical bank branches, making digital solutions necessary to reduce pressure on existing infrastructure.
The Partnership with the University of Benin
He explained that the partnership between firstbank and the University of Benin led to the establishment of a digital hub where students, lecturers, staff, and members of the surrounding community can conveniently access FirstBank’s digital banking services. According to him, the centre is designed to place customers in control of their banking needs by offering speed, adaptability, and ease of use.
Services Available at the DXC
Alebiosu said the Digital Xperience Centre provides virtually all the services available in a conventional banking hall. These include account opening, updating of personal details such as phone numbers and email addresses, lodging complaints, cash withdrawals, cash deposits, and printing of account statements, among others.
“This digital experience centre set up by FirstBank is to take banking to the next step. It is virtually everything you see in a banking hall,and the same service. You can do everything from account opening, change of phone number, change of email, make complaints, and all others, cash withdrawal, and account statement. You can deposit money into your account,” he said.
Reducing Overcrowding and Improving Customer Convenience
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