Forbes Peru’s 50 Most Influential Women: Arrese’s Marketing Leadership

Peru’s corporate landscape is seeing increased recognition of female leadership, with several executives highlighted for their contributions to the country’s economy. February 16, 2026, Ad Age announced the inaugural class of “Leading Women Peru,” recognizing a group of influential female professionals. Simultaneously, Forbes Peru continues to acknowledge top female executives, including those driving growth in key sectors.

Casaideas Peru CEO Recognized for Leadership

Licette Arrese, CEO of Casaideas Peru, has been recognized by both Forbes and Ad Age for her leadership. Forbes included Arrese in its “Las 50 mujeres más poderosas de Perú en 2025” (The 50 Most Powerful Women in Peru in 2025), acknowledging her role in steering the Chilean home design company’s Peruvian operations. Ad Age’s “Leading Women Peru” initiative further cemented her position as a prominent figure in the Peruvian business community.

Arrese’s journey with Casaideas Peru began approximately eight years ago as Gerente de Administración y Finanzas (Administration and Finance Manager). In 2023, she ascended to the Gerencia General (General Manager) position, taking full responsibility for the department store chain’s operations in Peru. Casaideas Peru currently operates 25 stores alongside an online channel, having recently celebrated its 20th anniversary in the country.

Her educational background includes degrees in Economics and Business Administration from the Universidad de Piura, as well as an MBA from the PAD – Escuela de Dirección de the Universidad de Piura. This combination of practical experience and academic credentials positions her as a well-rounded leader within the Peruvian retail sector.

Broader Recognition of Female Leaders in Peru

The recognition of Arrese is part of a broader trend highlighting the increasing influence of women in Peruvian business. Ad Age’s “Leading Women Peru” initiative also honored Angela Castillo, Marketing Manager at Grupo Santa. This suggests a growing emphasis on recognizing female contributions across various sectors, not just retail.

Forbes Peru’s list of the 50 most powerful women also included Ana Cecilia Jara, President of the Asociación de AFP (Association of Pension Fund Administrators). Jara’s inclusion underscores the importance of female leadership within the financial services industry, particularly in a sector crucial to Peru’s long-term economic stability.

Context of Peru’s Economic Landscape

These recognitions occur against the backdrop of Peru’s economic development. While the “Peruvian Miracle” – a period of rapid economic growth – has faced challenges and controversies, the country continues to be a significant player in Latin American markets. The retail sector, as represented by Casaideas Peru, plays a vital role in domestic consumption and economic activity.

The emphasis on recognizing female leaders could be seen as a positive sign for Peru’s economic future. Increased female participation in leadership roles has been linked to improved corporate governance, innovation and financial performance in numerous studies. By highlighting these achievements, initiatives like Forbes’ list and Ad Age’s program may encourage greater diversity and inclusion within Peruvian businesses.

Implications for Investors and Consumers

For investors, the rise of strong female leadership within Peruvian companies could signal a more stable and sustainable business environment. Companies with diverse leadership teams are often better equipped to navigate complex challenges and adapt to changing market conditions. This could translate into increased investor confidence and long-term value creation.

For consumers, the leadership of executives like Arrese at Casaideas Peru suggests a continued focus on providing quality products and services. The company’s 20-year presence in Peru and its expansion to 25 stores demonstrate a commitment to the local market and a responsiveness to consumer needs. The integration of an online channel further enhances accessibility and convenience for Peruvian shoppers.

The recognition of these women also serves as inspiration for future generations of female professionals in Peru. By showcasing their success stories, these initiatives can help break down barriers and encourage more women to pursue leadership roles in business and other fields. This, in turn, could contribute to a more equitable and prosperous future for Peru.

The ongoing acknowledgement of female leaders in Peru, as exemplified by the recognition of Licette Arrese and others, reflects a growing awareness of the importance of diversity and inclusion in driving economic growth and innovation. Continued monitoring of these trends will be crucial for understanding the evolving dynamics of the Peruvian business landscape.