Formula E 2024-25 Audience Growth
- Here's a breakdown of the key information from the article, focusing on the success of Formula E's 2024-25 season:
- * Record Viewership: The 2024-25 Formula E season achieved a cumulative global TV audience of 561 million.
- In essence, the article paints a picture of a rapidly growing motorsport series that is successfully attracting a larger and more engaged global audience.
Here’s a breakdown of the key information from the article, focusing on the success of Formula E’s 2024-25 season:
Key Highlights:
* Record Viewership: The 2024-25 Formula E season achieved a cumulative global TV audience of 561 million.
* Year-on-Year Growth: This represents a 14% increase in viewership compared to the previous season.
* Peak Race: The Mexico City ePrix (January 11th) was the most-watched race ever, drawing 46 million viewers – 38% above the season average.
* US Viewership: the Mexico City race also had 10.5 million viewers in the US (on CBS).
* Strong Growth Markets: The UK (+41%) and Germany (+12%) saw particularly significant growth in viewership.
* Digital Growth: Online video views increased by 47% YoY, and social media following grew by 10%. TikTok saw the largest percentage increase (+37%) and is now the second-largest social platform for Formula E.
* High Engagement: 58% of Formula E’s following is considered “highly engaged” – a strong level for motorsport.
* GEN3 evo Car: The introduction of the faster GEN3 Evo car is credited as a factor in the season’s success.
* Looking Ahead: Formula E is planning an even larger calendar for Season 12.
In essence, the article paints a picture of a rapidly growing motorsport series that is successfully attracting a larger and more engaged global audience.