Fox News Dominates Cable Primetime with 73% Viewership Surge Post-Election
- 5 election, Fox News has secured 73% of all cable news primetime viewers.
- In contrast, MSNBC's "Morning Joe" has suffered a decline in audience.
- This shift reflects changing viewer preferences and sentiments in today's political landscape.
Fox News Viewership Surges After Election
Since the Nov. 5 election, Fox News has secured 73% of all cable news primetime viewers. The network holds 71% of viewers in the 25-54 age group, a key demographic for advertisers. According to Nielsen Media Research, Fox News averages 3.2 million total primetime viewers, marking a 34% increase from before the election. In the key demo, they see a 46% rise, averaging 417,000 viewers.
In contrast, MSNBC’s “Morning Joe” has suffered a decline in audience. Following a meeting between co-hosts Joe Scarborough and Mika Brzezinski with Donald Trump, viewership plummeted. The show’s average viewership for 2024 is 1.1 million, but it dropped to 769,000 after the meeting was revealed. The audience continued to fall, with 683,000 viewers on Tuesday and only 618,000 on Wednesday. By Thursday, viewership among the key demographic was down 55% from pre-election numbers.
Key Statistics:
- Fox News: 73% cable primetime viewership
- Average viewership: 3.2 million total, 417,000 in key demo
- “Morning Joe”: Averaged 1.1 million total viewers, dropping to 618,000 by Wednesday
Current Trends:
- Fox News experiences a significant boost in viewers.
- “Morning Joe” is losing its audience rapidly following the meeting with Trump.
This shift reflects changing viewer preferences and sentiments in today’s political landscape.