Roger Vivier
Double style, thousands of perspectives. Through the connection between Ren Jialun and the brand’s new products in autumn and winter, the new advertising blockbuster shows the transformation of the characters’ identities both inside and outside the mirror through the preparation activities before the first date. The advertising blockbuster unfolds through four chapters: “What the Heart Wants”, “Infinite Possibilities”, “Elegant Freeze Frame” and “Moment of Heart”, creating a “vision” that is mutual with Ren Jialun, and meets the new life of the unique Roger Vivier gentleman boyfriend.
Roger Vivier
Roger Vivier
As a powerful actor, Ren Jialun is loyal to his self-expression and unafraid of challenges, reflecting his thinking of excellence and extraordinary possibilities without limits. This is the intrinsic value of the brand that Roger Vivier wants to convey – the eternal and timeless artistic pursuit, whether it is the absorption and display of film and television art, or the understanding and exploration of antique aesthetics, which together reflect the consistent insistence of both parties to break through themselves.
Roger Vivier
Roger Vivier
Pursuing artistic aesthetics and following the design concept of skilled craftsmen, Roger Vivier is committed to creating a changeable French modern style. Since its birth in Paris in 1937, the brand has won the favor of many royal aristocrats, ladies, ladies and legendary actresses, and has created classic shapes such as curved heels, comma heels, and kitten heels, becoming the originator of modern footwear. The time-honed design interprets the elegance that spans time. When transformed into every object in life, it also deduces every casual glimpse of the romantic left bank city.
Roger Vivier
As a classic design and symbol of the brand, the square buckle not only makes women’s shoes and bags enduring, but also adds a simple and fashionable charm to men’s shoes. Creative director Gherardo Felloni continued Roger Vivier’s casual and youthful design language, presented new season items, and played an elegant overture with Ren Jialun, who was wearing the first collection. The encounter between Roger Vivier and Ren Jialun will collide with an unusual romantic spark. We hope this will become the time stamp of Roger Vivier and Ren Jialun, and they will go on an exciting gentleman’s journey together.
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