From Bitten to Hooked: How a Korean ‘Bumuli’ Obsession Took Over an American Sports Star’s Life
Hyundai Pharmaceutical’s ‘Bumuli’ Gains International Attention
A famous American football player has introduced Hyundai Pharmaceutical’s ‘Bumuli’ on his Instagram account story, sparking interest among domestic netizens. The player, Eric Kendricks, posted a photo of himself holding a Bumuli with the caption, ‘The best remedy for bug bites’.
Eric Kendricks, who plays for the Dallas Cowboys of the National Football League (NFL), is known for his fondness for Korean culture. He has previously shared photos of himself enjoying Korean snacks, showcasing his appreciation for Korean products.
Netizens in Korea have responded to Eric Kendricks’ praise for Bumuli with enthusiasm, commenting on the effectiveness of the product. Many have expressed their surprise at how he discovered Bumuli, which is currently not exported to the United States.
About Bumuli
Bumuli is a flagship product of Hyundai Pharmaceutical, established in 1965. It has been a profitable product, posting sales of approximately 7 billion won last year. Launched in 1996, Bumuli is a well-known insect bite treatment among Korean consumers.
The product contains antihistamines such as diphenhydramine, which relieve itching, and local anesthetics such as dibucaine hydrochloride, which help reduce swelling and pain. Its effectiveness has made it a staple in many Korean households.