“In 2005, a group of 15 housewives, farmers, and rice farmers from Kutchik Village, Village No. 9, Na Kham Sub-District, Wanonniwat District, Sakon Nakhon Province gathered to plant rice in a 10-acre area. After harvesting the rice, they began processing it to add value and increase their income. Initially, their product, Khao Hang, was only used for home consumption and was not available for sale. In 2015, the community came together for the “Perm Suk Post Office” project to establish a community initiative. By 2018, they had 28 members, with Run Arun Kamchampa as chairman, and had formed the enterprise “Hang Thip Khao.” The group’s main products include Khao Hang, sticky rice Khao Hang, Jasmine Rice Khao Hang, Khao Hom Dim Khao Hang, Khao Man Pu, and Khao Hang Riceberry. They also produce crispy Khao Hang, Khao Hang cookies, Khao Hang flour, and Khao Hang banana cake. The group has received OTOP level 3 certification, FDA standards, and support from the Wanonniwat Regional Agricultural Office. They also won the Sakon Nakhon Provincial Outstanding Enterprise Award for 2022. The products are sold through various channels, including the postmart thailand website, community shops, and product booths. In 2023, the group plans to expand its customer base and create new products under the Refresh Brand, such as ground rice, flour, and snacks. They also plan to create collaboration with provincial governors and related agencies, as well as develop packaging material and products to attract customers and maintain quality. The group aims to develop influencer stories and DIY sets to make desserts from Khao Hang flour. The President of Thailand Post Company Limited, Danan Suphatthaphan, has praised the enterprise for expanding the value of rice and raising the level of Phu Thai wisdom. The group has been recognized as a three-star OTOP and aims to develop into the best agricultural product in the market, appealing to health-conscious consumers. The Hang Thip Khao Community Enterprise currently has 28 members and is classified as a million dollar enterprise, processing 15,000 kilograms of paddy rice. They have established important markets and aim to continue expanding their product line and increasing their income.”
From legend to enterprise “Hang Thip Khao”
In 2005, a group of housewives, farmers and rice farmers In Kutchik Village, Village No. 9, Na Kham Sub-District, Wanonniwat District Sakon Nakhon Province, a total of 15 people gathered together to plant rice in an area of about 10℃ and become with the harvested rice. It is used to process rice to add value. It increases income for members. In the beginning, it was used to make Khao Hang for home consumption and was not yet available for sale.
And the idea of gathering to do activities together in the community in 2015, arose from the gathering of the community in the “Perm Suk Post Office” project to establish a community initiative on December 7, 2018. At the moment, then 28 members, with Run Arun Kamchampa As the chairman, ask the group members to bring rice together. As for any member who does not have rice, they can bring the money as shares in the amount of 200 baht with the aim of “Khao Hang Sang Kut Jik, Eat Healthy” to create a sustainable income for the community. and name the brand of the product “Hang Thip Khao”
Run Arun Kamchampa said the main products of the group Includes Khao Hang, sticky rice Khao Hang Jasmine Rice Khao Hang Khao Hom Dim Khao Hang, Khao Man Pu and Khao Hang Riceberry Products are processed by Khao Hang, including crispy Khao Hang, Khao Hang cookies , Khao Hang flour, Khao Hang banana cake. by Khao Hang goods There is also OTOP level 3 certification and FDA standards as well as Wanonniwat Regional Agricultural Office. Support and strengthen the work of the group Also won the Sakon Nakhon Provincial Outstanding Enterprise Award for 2022.
For the process of working with “Permsuk Post Office” began in 2015 – present by creating the product brand “Hang Thip.” Along with designing the logo and product packaging for the community. along with the production of packaging material for the group Then received a budget of 300,000 baht from the province to develop and improve the greenhouse. Hanging rice production In addition, the group’s products are sold on the website system. postmart thailand Shipment at the post office Shops in the community and in various channels such as product booths Shipping at special rates To support the group’s operations The target group is people who love health. A group of people with purchasing power and groups of patients or those who need diet control
while in the area of product development there was training to transfer information about innovation in making tri-coloured rice cookies. The use of Khao Hang instead of wheat flour as the main ingredient in making Khao Hang cookies has benefits. It is a process that adds value to the product. and has a variety of products to meet consumer needs. There is training to transfer information to enterprise groups. It received support from the budget and equipment such as a rice mill, rice cookie processing equipment, including an oven, a flour mill, and a mixer.
In addition, community initiatives Going on a study trip to Phu Phan Rice Group and Hang Phon Na Kaeo Rice Group. In order to create cross-learning between groups and exchange experiences for further development. Contact the Sakon Rice Research Center to provide information on growing chemical-free (GAP) rice to produce chemical-free rice. It is to manage safe rice production from the beginning. Coordinating with agencies to provide reinforcement from time to time.
Add value – expand the market, make millions
In terms of the project’s implementation plan in 2023, there is a plan to create a Khao Hang Ngen Lan of ground rice, flour and snacks by Refresh Brand, expanding the customer base from the local area to the new generation market that’ n live in urban areas. Through meetings with provincial governors or related agencies. Create collaboration and participation of communities and agency networks. Support and support collaboration
Meeting to foster understanding and create plans with the community. Cause development from the needs of the community and analyze the target customers of joint community initiatives and develop packaging material such as rice, cookies, and banana cakes to be attractive and maintain quality It has attractive packaging. and maintain the quality of the product for an extended period of time Ask for FDA standards for products such as cookies and banana cakes. Develop products to be interesting by creating influencer stories.
and Premium DIY Set, making desserts from Khao Hang flour. During special holidays, a DIY Set package changes “flour” to “bang” Prepare an easy baking set in a condo or small family to create flour that is rich in nutritional value. Make it a tasty, wholesome dessert that creates a good relationship with family members or as a set to express gratitude from the Post Office on the occasion of 140 years of postal business. Organize rotating activities in the learning area and create workshops for those who come to study and see the work to join in the activities. and expand product distribution channels Community enterprise office/post office duties Souvenir shops or department stores such as TOPs and online channels such as FB Page, etc.
Forming an identity through the High 3 concept
Danan Suphatthaphan The President of Thailand Post Company Limited said, “Hang rice from Khao Hang Thip Community Enterprise. Wanonniwat District Sakon Nakhon Province” is a way to expand Thailand’s important agricultural product “rice” to get a higher value in line with health care trends. It also raises the level of Phu Thai wisdom which has more than 200 years of Sakon Nakhon people to be excellent and Be more creative Since starting to develop such products under the Perm Post Happiness Project.
For a period of more than 9 years, he has helped Khao Hang Thip Community Enterprise. Baan Kutchik has additional sources of income. Including getting to know new methods for developing high quality rice. It is also recognized as a three-star OTOP.
For the development of Khao Hang under the Permsuk Post Project in the next phase, the Postal Service has set goals and defined important product identities as follows:
High Profile, which will be developed to be the best product in the agricultural product category. and rice product groups that consumers trust and choose to buy Can enter the market of health lovers A group of people with purchasing power Groups of people who are ill or need to control their diet can use the two online channels. www.thailandpostmart.com Post Office or store channels that support distribution It also aims to present important stories about the safe production process. Product standards results obtained from use, etc.
High Benefit of production with the “Soaking-steaming-drying-dyeing” process that stimulates rice germination And makes rice high in various nutrients, especially GABA, which helps reduce blood pressure and cholesterol levels. It helps control weight and reduce the risk of Alzheimer’s disease. It is also high in manganese, which helps fight cancer-causing free radicals. In addition, Hang rice has a low conversion rate to sugar in the bloodstream, making it suitable for diabetics. And it is an important neurotransmitter that people need to control the nervous system and muscles.
High Value raises the level of rice for community enterprise groups to get more income from different types of products, whether it is a staple product such as Hang sticky rice. Jasmin rice Khao Hang Hom Dim, Khao Hang Man Pu, Khao Hang Riceberry through new production Accepting production in accordance with orders and agricultural exhibitions Including expanding to products that are more creative and support new consumption lifestyles. City food such as Khao Hang banana cake, crispy Khao Hang, Khao Hang tri-color cookies, which use rice instead of wheat flour. This is the main ingredient in making nutritious rice cookies.
Danan Having said that from the beginning to today Khao Hang Thip Community Enterprise has a total of 28 members and is classified as a million dollar community enterprise. There is a production of about 15,000 kilograms of paddy which is processed to make Hang rice and community enterprises. 25,000 kilograms of paddy rice has been bought by a network of farmers in the area, and there is an important market to support, including Wanonniwat Hospital, to make healthy food for patients. and processed into different products according to orders, such as Khao Hang flour for making desserts Khao Hang Cookies, banana cake, brownies, crispy bread, Khao Hang chiffon
Retail sales through online and offline channels such as post offices. In the North East, it has more than 90 production and packaging locations to support delivery in various areas. Both vacuum packing in boxes and bottle packaging Khao Hang can be exported and sold throughout the country.
In addition, the said products are also excellent with fast delivery as per EMS express delivery standards They can be easily purchased through convenient online channels such as www.thilandpostmart.com It is safe and provides service at special prices. and continuous delivery 365 days
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