A New Generation of Businesspeople and YouTubers: Preechawutidet Pattamaporn and Atthakorn Rattanarom
Creating a Successful Brand and YouTube Channel
Among the new generation of business people and YouTube influencers, there are two names that stand out: Preechawutidet Pattamaporn, also known as “Zart,” and Atthakorn Rattanarom, known as “Kan.” Both are the founders and CEOs of 21 Sun Passion Co., Ltd., and they have become dear to many. Their names have been associated with success, inspiring the younger generation to follow in their footsteps.
In 2018, “Sart-Kan” created the YouTube channel “Bearhug” dedicated to food and travel. They aimed to provide entertaining content for their viewers, and currently, they have amassed over 3.86 million followers and have uploaded 555 videos (as of August 5, 2023).
What set them apart was their passion for pearl milk tea. They explored various shops and even traveled to Taiwan in search of the perfect tea. Their love for this beverage fueled their success as YouTubers. They dreamt of becoming business owners and opened their own shop called “BEARHOUSE,” specializing in selling milk tea.
From YouTube Success to Business Growth
The first BEARHOUSE shop opened in Siam Square in 2019 and quickly gained popularity. People started queuing up to buy their trendy pearl milk tea. Within half a year, “Sart-Kan” successfully earned 600,000 baht in profit. In 2022, their sales reached 210 million baht, and they expanded to 23 branches. They aim to open more branches, with a target of 33 by the end of 2023, expecting a 50% increase in sales.
Driven by their continuous growth, “Sart-Kan” now aspires to take the Thai pearl milk tea brand “BEARHOUSE” to the international market as a global brand. Thus, “Sart-Kan” has transitioned from being known primarily as a YouTuber to assuming the role of a new and energetic entrepreneur.
“The role of a YouTuber now only accounts for 10% of my time. I spend the majority managing and doing more business,” says “Sart-Kan.”
Challenges of Being a Businessman and an Influencer
Transitioning to full-time entrepreneurship presents new challenges for “Sart-Kan” as they lead a team of around 300 people, significantly larger than their original team of four. Being a businessman requires continuous learning and adapting to new roles and responsibilities.
“Being a businessman is another brand-new learning experience for us,” acknowledges “Sart-Kan.”
The Key to Success: Marketing and Customer Focus
To achieve their success, “Sart-Kan” has employed effective marketing strategies by leveraging the Bearhug channel’s influence and viewership. The Bear House brand has consistently garnered attention through various content, boosting their popularity. They have also utilized social media platforms to reach their target audience and establish themselves both as a brand and personal influencers, following the footsteps of successful entrepreneurs such as Tan Passakornnatee and Itthipat Peeradechaphan, known for their green tea and Tao Kae Noi businesses, respectively.
Moreover, “Sart-Kan” emphasizes the importance of customer satisfaction. They pay attention to the quality of their products and constantly improve their offerings. They ensure freshness by discarding their Mochi Pearls every two hours and avoiding the use of preservatives. These efforts have been crucial in their journey towards success.
However, being influencers also means being subjected to both positive and negative feedback. To maintain mental resilience, “Sart-Kan” has learned to take constructive criticism and use it as an opportunity for improvement. They believe in constantly improving and meeting their customers’ needs.
Overcoming Adversity and Expanding Amidst Challenges
The path to success is not without its challenges. During the COVID-19 crisis, Bear House encountered difficulties when retail shops were forced to close. However, they were determined to ensure their workers had a source of income. They actively sought alternative spaces to open new branches and even utilized the kitchen of a Christian church and a closed pub. Their resilience and determination have allowed them to overcome these obstacles.
“Consider helping each other,” says “Sart-Kan.” They have encountered obstacles such as spoiled canned milk tea along their business journey. These challenges have taught them valuable lessons and shaped their unique path in the pearl milk tea industry.
“Four years of running the Bear House pearl milk tea shop is something we are proud of because it wasn’t easy from the start. We have faced numerous challenges, especially during the COVID period. To ensure our workers had an income, we took the risk of producing canned milk tea at a loss of over 10 million baht. We considered closing the company and even tried to sell it, but we couldn’t give up. We are grateful for our perseverance,” says “Sart-Kan.”
among the new generation a new generation of business people and youtube number Influencers, names “Preechawutidet Pattamaporn” orZart a “Atthakorn Rattanarom” orKan 2 The founder and CEO of 21 Sun Passion Co., Ltd. is very dear. Both have names attached to the list of successful people until Young Generation want to follow
“Sart-Kan” created the channel “Bearhug” in 2018 to eat and travel. ready to create for the fans Viewers who follow each other currently on the YouTube platform There are more than 3.86 million followers and 555 video content (as of August 5, 2023).
The turning point apart from being a YouTube number Create content until it is successful. Passion and eating “Pearl Milk Tea” A variety of shops, to the point that they both stated that they had tried many. Especially fly directly to Taiwan to find a great restaurant, taste, taste, admire until it causes tooth decay! back when Passion Use of pearl milk tea in the blood to the point “You can eat instead of rice”, thus expanding the funding of success as a YouTuber. dream of becoming “Business owners” go ahead and open a shop and build a brand. “BEARHOUSE” Let’s seriously sell milk tea.
The first shop opened in Siam Square in 2019. Of course, the popularity of the shop owner and pearl milk tea which is becoming a trend that is growing hot Causing people to queue up to buy a lot
Passion for liking pearl milk tea
Half a year has passed since the opening of the first store. “Sart-Kan” Leading the Bare House army, capturing a profit of 6 hundred thousand baht, but 4 years have passed from a million income. In 2022, the Bare House made money or generated sales of 210 million baht. Currently, there are 23 of branches by the end aiming to open a touch shop in 2023. 33 branches driving sales growth of 50%
continuous growth and a new big dream that wants to take the Thai pearl milk tea brand “Bear House” to the world market as a global brand (Global Brand), making it the latest “Sart-Kan” reduce role “YouTube” take the role “New Energetic Entrepreneur” full body
“The role of a YouTuber is now only 10%, spending most of the time managing. do more business.”
However, being a YouTube number is considered a safe area or safe zone. Do it and be “happy” if you don’t make it there. Go to the office, finish work, go home and sleep.
Aiming to be a full businessman There are challenges and they are completely different to YouTubers because when creating content, managing a team of up to 4 people, now the team is about 300 people big.
“Being a businessman Executives are another new learning for us.”
From Passion to Business Operation BEARHOUSE
Although Bear House has just turned 4 years old, if asked the key to success “Sart-Kan” up the armed marketing By using the view and power of Bearhug to help, because no matter what content you make, the Bear House brand will always be in focus. Use of social media (Social Media) to reach the target audience. and create both identities as a brand or personal brand(as well as Tan Passakornnatee, the godfather of green tea, Top Itthipat Peeradechaphan Tao Kae Noi One of the hundred million young prototypes)
Paying attention to customers is very important. What kind of consumer store owner has to have that?
“We eat every day. We really care about the product. Launch of Mochi Pearls We do not give preservatives. Freshly boiled and must be discarded every 2 hours Will there be customers or not? Both the cost These become the heart of success.”
In addition, the proof of being a YouTuber, which must be satisfied with “opinions” or comments, is good and bad If mental immunity is low it can have an effect
“We saw a lot of obvious comments. Cause to clear the ego (Ego) to stay in the milk tea Business industry Seeing comments and Inbox makes me look at small things. leading to major improvements and changes,” he recalled, giving an example. The customer ordered a delivery drink and the staff forgot to give him a straw. resulting in a complete training system until various can be traced
“Another key to success is self-improvement. from hearing the customer needs sound.”
A business path is not just about success. But the cruel ordeal has come alongside. For example, when the Bear House was opened, it encountered the COVID-19 crisis. Stores in retail shops which must be closed according to government measures, but “Workers must earn money” so looking for an area to open a shop Anyone who knows where there is space please contact us to use it all. is the kitchen of the Christian Church The older shop in the Thonglor area to cut. Don’t grind Or behind Paradise Park shopping centre, there will be a pub to close. I would like to bring the area to be a shop, etc.
reduce the role of youtubers to take on the role of a full time businessman
“Consider helping each other.” There are more obstacles Like making canned milk tea that was spoiled! A painful past and a lesson in the business path. Including the starting point to make pearl milk tea shop you want to invite. “alliance” Taiwan came to enter the Thai market, but was rejected. Until having to keep the desire for 3 years in order to build a business with both hands
“4 years, proud of the Bear House pearl milk tea shop business. Because it’s not beautiful from day one. We’ve been fighting all along. There was a very serious incident during the COVID period. For workers to have an income, think about it, we made canned milk tea at a loss of over 10 million baht. want to close the company I want to sell it but I can’t close it, I thank myself for fighting since that day. Glad to fight!”
#Glad #fight #Bearhouse #science #success #generation #business #SartKan
