A Sporting Goods Store in Wuhan, Hubei, Achieves ⁤Record‍ High Single-Day ⁤Turnover in August

At 9:30 ⁣a.m., as soon as the Decathlon Sporting Goods store in the National Fitness Center of Wuhan, Hubei, opened, customers poured in. At the entrance of the ⁢store, the store manager Xie Xiaoyan had already changed into work clothes, wearing a work badge, and greeted customers with a smile.

The‌ outstanding performance​ of ‌Chinese athletes ⁤at the Paris Olympics was impressive. “The men’s medley relay was so exciting, it inspired ⁢my passion for swimming. Please recommend me a pair of swimming goggles with myopia.” After entering the store, ​customer Hu Yu went straight to the swimming‌ merchandise ‌area and consulted Xie Xiaoyan.

Hu Yu is a sports enthusiast and a frequent customer of this store. “Some of my previous swimming equipment is old, so I‍ plan to buy some new ones today,” said Hu Yu.

“We have two​ types of swimming goggles with different myopia degrees, one is 59.9 yuan and the other⁣ is‌ 159.9 yuan.” Xie Xiaoyan patiently introduced the products to Hu Yu, “Due to the different materials, wearing comfort and anti-fog effects of‌ the swimming ⁢goggles, the prices‌ will also vary.”

After comparing and⁣ trying on, Hu Yu finally chose a pair ‌of suitable swimming⁤ goggles and bought a smear pen to prevent the lenses from fogging up. “Our store has a⁣ wide variety of sports products, and ‍there is a swimming pool on the 4th ⁤floor. If you buy‌ an‍ annual‍ pass, it only costs 25​ yuan​ per‌ swim. Many customers ⁢buy equipment in the store and go swimming directly,” Xie Xiaoyan introduced.

After helping Hu Yu pay at the automatic cashier counter, Xie Xiaoyan was called away by another customer. “I want to see tennis rackets,” said customer Han Shuaijie. “I’ve ⁢always‌ wanted to learn ⁤tennis, and after watching Zheng Qinwen’s wonderful performance at the Paris Olympics, I finally ⁣decided to buy some⁢ tennis equipment⁤ and start learning.”

“We have three levels: beginner, intermediate and advanced, with six weights of tennis rackets to choose from.” In the tennis equipment area, Xie Xiaoyan introduced that the store not only⁤ has its own⁤ brand ‍of rackets, but also sells some tennis brand products commonly ⁢seen in the Olympic arena.

At Xie Xiaoyan’s suggestion, Han Shuaijie finally chose a ​racket priced at 249.9 yuan⁣ and bought ⁤a bucket ​of balls. “If you want to change to a ⁣mid-to-high-end racket or buy other products as your skills improve,‍ you are welcome to come to our store ​again.” Before Han Shuaijie left, Xie Xiaoyan did not forget to recommend.

“In⁢ August, ‌sales of tennis balls increased by 40% compared to the same​ period last year, and badminton balls ⁣also increased by 25%.” Xie Xiaoyan said, “Some tennis balls and badminton balls ⁤were bought by customers‍ as soon as they​ were put on the shelves. Sometimes we have to restock them several ‌times a day. We‌ used to put tennis balls⁢ at the back ⁣of the store, but​ now we ​have moved them to the middle area to make it easier for customers to find them.”

In addition ‍to products in the popular sports field, the outstanding performances of athletes such as Zheng Haohao and Deng‌ Yawen have also boosted the sales of products in emerging sports ‍fields such as skateboards and BMX. In the skateboard product area, customer Xiang​ Zhen is choosing a skateboard with her 3-year-old‌ son. “After watching the Olympic Games this year, I want my child to try this sport​ too.” Xiang Zhen said that she found that the number of children around her‍ who are learning ‌emerging sports is gradually increasing.

After consulting Xie Xiaoyan, ⁣Xiang ⁣Zhen finally chose a⁤ 169.9 yuan children’s ​adjustable skateboard. “In the ⁢past, the sales of these emerging sports products were not good. ⁤After the Paris Olympics, more ​than 10 parents brought their children to buy them every day,” said Xie Xiaoyan.

In August this year, the‍ sales of various sports goods in the store‍ increased to varying degrees. “The single-day turnover⁢ in August ​exceeded 200,000 yuan, a record high since the store opened.” Xie Xiaoyan pointed to the people‌ playing badminton nearby​ and said⁤ that the store has opened badminton, table​ tennis and basketball courts, and many regular customers come to exercise every day ​during this period.

Sports ⁣Consumption⁤ Has Great Development Potential

Sports events are held in scenic spots, ⁢people travel with events, ‍and leisure sports are popular… As China’s consumer market continues to upgrade, people’s sports consumption demand potential continues to be released, and the purchase ‍of⁣ sportswear, sports equipment and the expenditure of watching various sports games have become part of daily ‌consumption. The holding of various sports events has pushed people’s enthusiasm for sports consumption to a new climax.

Meituan data shows that during the Paris Olympics, sports-related ⁣searches increased by nearly 60% year-on-year, and related order volume increased by 168%, with consumers aged ​20-30 accounting for nearly ⁢50%.

The “Opinions on Promoting High-Quality Development of Service Consumption” recently issued by the State Council has ⁤made arrangements to stimulate​ the vitality of sports consumption, proposing specific‍ measures such as increasing sports consumption venues, encouraging the holding of various sports events, and deepening the pilot⁤ work to‌ promote sports consumption. Various places have launched ‍related activities to actively create new hotspots for sports consumption.

“As a typical improvement-type consumption, sports consumption still has a lot of room for development in the future.” Hong Yong, an associate researcher at the E-Commerce Research‍ Institute of​ the Ministry of Commerce Research Institute, said that judging from the general development laws of‍ the consumer market, as ⁤people’s needs become more diversified and personalized, the proportion of sports consumption is expected to further increase.