The first major Samsung event of 2026, Galaxy Unpacked, is rapidly approaching. Scheduled for later this month, the event promises a showcase of Samsung’s latest innovations, and, as always, will be livestreamed for global audiences. Here’s what we know so far about how to tune in and what to expect.
While Samsung has yet to officially confirm all details, current indications point to a February 25th unveiling in San Francisco. The exact start time of the livestream remains unconfirmed, but Samsung typically broadcasts via its Global Newsroom portal and official YouTube channel. We will embed the live stream here as soon as it becomes available.
The centerpiece of Unpacked 2026 is expected to be the Galaxy S26 series – encompassing the Galaxy S26, S26+, and S26 Ultra. These next-generation flagship smartphones will likely represent Samsung’s latest advancements in mobile technology, though specific details regarding features and specifications remain largely under wraps. Rumors have circulated regarding a potential shift in the lineup, with speculation about Samsung potentially replacing the S26+ with a more premium “Edge” model, though the validity of this claim remains to be seen.
Beyond the S26 series, Samsung is anticipated to unveil a new generation of wireless earbuds. Renderings suggest the Galaxy Buds 4 and Buds 4 Pro will be among the new audio products showcased. These earbuds will likely feature improvements in audio quality, noise cancellation, and potentially new health-tracking capabilities.
The event also presents an opportunity for Samsung to demonstrate advancements in its software and artificial intelligence capabilities. Expect to see further integration of Galaxy AI, building upon the features introduced in previous generations. The extent of these software enhancements and their impact on the user experience will be a key area of focus for observers.
Interestingly, Samsung may also offer a glimpse into its extended reality ambitions. The company is reportedly developing Galaxy XR glasses, and Unpacked 2026 could provide a first look at this potentially groundbreaking device. While a full product launch isn’t necessarily expected at this stage, a preview would signal Samsung’s commitment to the XR space and its vision for the future of immersive computing.
Samsung’s Galaxy Unpacked events are always significant moments in the tech calendar, and 2026 promises to be no exception. The convergence of new smartphone hardware, refined software, and potential forays into emerging technologies like XR positions Samsung to once again assert its leadership in the mobile and consumer electronics markets.
For those unable to attend the event in person, the livestream offers a convenient way to stay informed. Samsung will likely release the direct link to the livestream in the days leading up to February 25th, and a “notify me” option is available to receive a reminder before the broadcast begins.
This article will be updated with further details, including the official livestream link and hands-on impressions from the event, as they become available.
