Samsung has unveiled a special edition of its Galaxy Z Flip 7 designed exclusively for athletes competing in the Milano Cortina Winter Olympics and Paralympics. Approximately 3,800 Olympians and Paralympians from around 90 countries will receive the device, which Samsung intends to integrate into the Games experience.
The Galaxy Z Flip 7 Olympic Edition isn’t intended for retail sale; it’s a bespoke offering for athletes. The design incorporates a color scheme reflecting both the spirit of the Games and the aesthetic of Milano Cortina . Specifically, the sides, hinge, and camera rings are finished in gold, symbolizing the pursuit of excellence and the achievement of podium finishes. The rear of the device features a shade of blue, aligning with the unique style of the host city.
Beyond the cosmetic changes, Samsung has pre-loaded the Olympic Edition with a suite of digital services aimed at enhancing the athlete experience. These include a Winter Games-themed wallpaper, a “Galaxy Athlete Card” for networking and community building among athletes, and pre-installed fitness applications. The device also supports a 5G eSIM and integration with Athlete365, a platform providing resources for athletes.
Victory Selfie and the Podium Moment
A key element of Samsung’s involvement is the introduction of the “Victory Selfie” to the Winter Olympics. This feature will allow athletes to capture and share their immediate reactions after winning a medal. For the first time at a Winter Olympics, the Victory Selfie will be incorporated into official podium moments. Samsung is expanding the use of the Victory Selfie to include team sport competitions, allowing all participating athletes to document their victories.
The concept, while intended to be celebratory, has been described as “silly” by one observer, but Samsung is clearly investing in the initiative. The company is likely incurring significant costs to integrate the Victory Selfie into the official ceremonies.
Galaxy Athlete Card and Digital Community
The Galaxy Athlete Card is designed to foster a sense of community among the athletes. It allows them to exchange profiles and connect with one another throughout the Games. This digital networking tool aims to facilitate interaction and support within the Olympic and Paralympic Village. The card is intended to be a central hub for athletes to connect and share experiences.
Beyond the Z Flip 7: The Galaxy S25 Ultra and Victory Profile
Samsung’s support extends beyond the Z Flip 7. Athletes from select National Olympic Committees (NOCs) will also participate in the “Victory Profile,” a photo series captured using the Galaxy S25 Ultra. This initiative allows athletes to share their personal passions and spirit through a curated collection of photographs.
A Long-Standing Partnership
Samsung’s involvement in the Olympics is not new. The company has been a Worldwide Olympic and Paralympic Partner for nearly 30 years, consistently leveraging mobile innovation to support athletes. Stephanie Choi, EVP and Head of Mobile Marketing Center at Samsung Electronics, emphasized that athletes are “at the heart of the Olympic and Paralympic Games” and that Samsung has consistently sought to support them through technological advancements.
The Galaxy Z Flip 7 Olympic Edition represents the latest iteration of this commitment, providing athletes with a tool to enhance their Games-time experience, from daily life in the Olympic Village to the exhilaration of competition and the pride of achieving a medal. The device is intended to be a companion throughout their journey, enabling them to capture and share meaningful moments with the world.
