While the dancer Noje is caught up in the ‘advertisement industry suspicion’, the expected advertisement penalty is attracting attention.
On KBS 2TV’s ‘All Year Live’ broadcast on the 14th, news about the ‘Noje SNS advertisement controversy’ was reported.
On this day, lawyer Heo Joo-yeon analyzed Noje’s ‘suspicion of abuse in the advertising industry’, saying, “The most important thing is to set a period when celebrities sign an advertisement contract. Failure to comply with the specified period is a breach of contract.”
In particular, “The size of a lawsuit for damages is usually about twice that of a model. Since it is known that Noje received advertising expenses ranging from 30 million won to 50 million won per post, the size of the lawsuit for damages is small. is in the tens of millions of won to hundreds of millions of won.”
Also, according to a report by Sports Kyunghyang on the same day, a female health functional food brand company recently changed its advertising model from Noje to Kim Se-jeong from I.O.I.
It is reported that other brands that Noje is working as an advertising model are also displeased with Noje, who has been on the cutting board due to the ‘Gapjil controversy’.
A brand official, whose advertising contract was terminated just before the controversy over Noje and Gapjil, said, “Heaven helped.”
Earlier, on the 4th, suspicions were raised that Noje uploaded social media advertisements for small and medium-sized brands products late and deleted them arbitrarily.
In response, Noje acknowledged the controversy, saying, “Due to our negligence, we could not keep the contract period promised in advance with the advertising staff, and we confirmed that the post could not be uploaded or deleted within the deadline due to insufficient communication with the artist.”
However, even after that, additional exposers claiming the ‘Gapjil controversy’ of Noje appeared and became a hot topic every day.
Reporter Su-yeon Yoo reporter@topstarnews.co.kr
